MA Creative Practice: Objectives & Goals

I have decided to set myself several objectives and goals to strive to complete whilst undertaking the MA Creative Practice course. I feel by setting myself targets now, I will be able to look back upon these at various stages allowing myself to reflect on my studies, my practice and self-development whilst enabling myself to meet the set learning objectives.

I have chosen to undertake a study of the Fashion and Beauty industries, in an aim to understand how and why Magazines and Social Media within the Fashion and Beauty Industries affects our sense of body image and self-perception.

Therefore my objectives and goals can be found below:

  1. To understand the ways in which Social Media and Magazines can affect self-perceptions and issues:

A) With body image (Females, 18-24)/With body image on a cross-cultural scale (Females, 18-24; Tokyo, Japan).

B)I am to speak with both Vogue UK and Vogue Japan, and aim to carry out questionnaire’s or interviews with at least 10 females from both the UK and Japan, in order to gain quantifiable data.

  1. To understand policies and guidelines within the Fashion and Beauty Industries currently encouraging positive body image.
  1. To work with and interview those both actively working in the Fashion and Beauty Industries, and those on a consumer/follower/user basis, to compare behaviours and perspectives in relation to body image and self-perceptions.
  1. To prototype a range of design work targeted at 18-24 year old women, highlighting impacts of Social Media and Magazines on self-perceptions and body image, for example:

A) Critical Design led Instagram posts

B) Social media wellbeing campaign

C) Promotional posters and packs

D) Zines and publications

  1. To derive a National or International Policy for use within the Fashion and Beauty Industries, based on collated research, interviews and experiences throughout this project.

These are the objectives that I will continue to work towards throughout this project.

MA Creative Practice: An Introduction

I’m Danielle Muntyan, an Internationally Published Graphic Designer and Consultant, working within the Beauty and Fashion Industries. After working on a wide range of Fashion and Beauty-led freelance and contractual projects, I feel that there is much more within this field to be explored both on a design-led and contextual basis.

This blog will follow my journey on the MA Creative Practice course, undertaking a study of the Fashion and Beauty industries, in an aim to understand how and why mass media affects our sense of body image and self-perception.

I will also consider the effects of various cultural and non-cultural influences such as, religion, politics, economy, societal norms and conventions of trends, beauty and body-image and how this also contributes to a magazine or ad campaign or instance. By undertaking briefs and research, I hope to build a body of research and work which can be implemented into a final outcome to show my concluding findings.

By undertaking self-directed studies at MA Level, I am aiming to further develop my knowledge, skill-sets and application of Fashion Communications and Graphic Design, both for my personal and professional practice.

–  daniellemuntyandesign.dunked.com

–  behance.net/daniellemuntyan