This is working towards objective 4.A and 1.
I would like to experiment with the idea of a Critical Design-led project using methods founded by Dunne and Raby (2007), which features a range of digital blogging posts using speculative design proposals and ideas in order to challenge the assumptions, ideals, trends, pre-empted conceptions about brands, products and objects within the Beauty and Fashion Industries, whilst provoking thought, sparking conversation and debate.
Furthermore, I would like to then develop these posts based on received feedback to further to achieve a realised outcome, which would be made up of a carefully selected and curated range of printed posters, which could either be sold or exhibited. The final outcome would aim to reflect the findings of my research question which explores the responsibilities of the Fashion and Beauty Industries, understanding how Social Media and Magazines influence and affect our sense of self-perception and body image” whilst utilising the collated research based on this critical-design led project.
To coincide with this blog and my journey on the MA Creative Practice course, I have decided to also open an Instagram account which will serve as a social media platform to share the work I am creating and developing, whilst engaging with an active consumer market in the hope of sparking thoughts and interest on the noted issues around the Fashion and Beauty Industries.
The Instagram account can be found here, and the account itself promotes this blog and encourages followers and viewers to stop, look, visit, read, question and think in a different way.
I have already posted several times this week on Instagram to get the ball rolling and to assess what works/doesn’t work for the target audience in regards to content, whilst exploring different digital processes and techniques. The posts which have ‘gone live’ this week can be seen below, and have so far received a positive reception from the Instagram community.
I plan on collating a list of ideas for posts which can be produced in advance, to then be uploaded everyday day or two in order to continually engage with the targeted communities and audience whilst building up a series of illustrations and typographic design work which can be used and further developed going forward. By planning posts in advance I can ensure that these then relate to research topics and projects at hand as previously noted, whilst ensuring any problems or issues are illeviated in advance. Furthermore my allocating set blocks of time to plan and create these posts on a regular basis I am hoping for this to be a smooth running, on-going process.
A variation of approaches in regards to aesthetic has been used in order to gain ideas of which has the best reception in regard to target audience (female, 16-24 years old), those whom are active on social within fashion and beauty communities, whilst using critical-design through use of typographic statements informing satirical vector and CAD based illustrations, relaying serious messages with parodical undertones.
I decided to start off by creating posts relevant to my proposal and the ‘Initial Thoughts’ blog post.
Social Media, has become notorious for ‘influencing’ what we wear through the boom of bloggers and vloggers as well as through the rise of brand engagement, digital magazine publishing and promotion as well as celebrity accounts. These “influencers” as they choose to be called, collectively ‘influence’ how we look, promote ‘ideals’ and almost tell us what and wear to buy our products from, however, many ‘consumers’ seem unaware of the affects these daily streams of content can have on us in regards to body image and self-perception issues, let alone our purses.
The posts which I have been creating and posting this week aim to reflect this in a tounge-in-chic manner, using bold graphics, feminine colours and copy which has been written to not only raise the point of influence and scale within these industries, but to show this visually. I hope to collate a range of posts which can then be experimented with through hands-on print processes such as screen-printing, in order to see what gives the most effective results, engagement and insight with the target audience, whilst delivering the message in the most appropriate visual manner.
This first post is targeted at noting the rise of “fashion bloggers”, the readiness and easiness of this as a career path and the competitiveness which surrounds it. With the right platform, anyone can try to make it as a fashion blogger, or even beauty blogger making the industry overwhelmingly competitive. The more followers you have, the more brand kudos and sponsorship you shall receive, similarly to celebrities and ‘face time’ on campaigns, tv and magazines, etc. This competitiveness can spark self-perception issues and generate ideas around a rise of narcissists, allowing for a career which is very self-consuming and all about ‘the self’.
This post is essentially a satirical, mocking and sarcastic response to the instantly recognisable drippy lip icon which Kylie Jenner uses to symbolise her ‘Lip Kits’. The concept of this was perceiving the packaging design and iconography as how we should use the product without prior knowledge of cosmetics, responding to a world and community where individuals are so guided and influenced by visuals, therefore assuming that everyone is aware of these products, brands and uses.
This was created in response to how many Selfies were currently on Instagram at the time of creating this post, whilst addressing the question of how as individuals we have contributed to this overtime. Some selfies may also be Instagram without even being aware – friend or group selfies which one may not have tagged you in for example, or possibly old accounts you had forgotten about or thought you may of deleted. Either way, photos of you are live in circulation under the # system, and are reasonably accessible to most people around the world whether you know them or not. I wanted people to think about these sorts of questions and even possibly question whether that is okay or not ethically? Should our photographs be so public? Or do we by using social media, consent ourselves to be seen, judged and viewed by others? What harm does this do to us? Or do some see it as a positive?
This post questions the current growing trend of ‘perfect brows’ in a dominant, loud and illustrative manner, highlighting the ‘growing importance’ of such facial feature with the beauty industry and social media communities. By using language relative to the target audience and trend alike, this post aims to engage with such audience and spark thoughts about how they think and feel about their own features.
Below shows the posts in situ on Instagram, whilst showing engagement from the Instagram community in regards to ‘likes’. ‘Insights’ becomes available for the most recent post only after 24 hours of being posted which shows how many people have seen the posts, and how many actually engage with it through ‘likes’ or comments. This is something I plan on noting for each overtime to assess what has the best reach. I also plan to do this as noted above to see which aesthetic and topic of choice appeals to the target most also in order to curate my further exploratory work to this demographic:
It is apparent from the above 4 screenshots that ‘Kylie Jenner’ references and ‘Brow’ were best received, highlighting how trends and cultural icons have power over such users, therefore potentially affecting ones self-perception.