Whilst in my most recent tutorial with my supervisor, I showed my FMP magazine development and explained the articles and associative imagery when it was mentioned that several images chosen from both the beauty and fashion industries were provocative and glamorous bordering on the edge of ‘porn chic’. I found the below extract from a book by Annette Lynch (2012) whom I found interesting in regard to her depiction of ‘porn chic’ and how it links to various theories such as the gaze and objectification as I had previously researched and presented on in semesters 1 and 2. The main thing I took from this extract was that despite being fashion, beauty or porn, one knows that there is a gaze behind the camera, and a gaze in front of the screen, i.e. social media, or magazine the image ends up in, therefore one is aware of making oneself ‘desirable’ for the viewer through self-objectification. This has also much significance in regard to the below images shown and how sexual objectification is now a tool or commodity in which one can sell herself, a brand or a product in a promiscious manner.
I plan on using a series of cropped images from the fashion and beauty industries to relay the ideology of ‘porn chic’ in the 21st century, showing how glamorised and sexualised non-sex industries have become, linking to the theories below which have been covered in my semester 1 and 2 research, and in my dissertation.
The images will be used to either create a series of satirical, critical design led (dunno and raby’s ideology as worked with in semester 1 and 2) or a visual, photographic editorial feature which will be placed centrally in the magazine, breaking up the articles and putting into context the images and underlying messages in a to the point, yet subtle manner.
- The Male Gaze
- The Self-Surveying Gaze
Examples of ‘porn chic’ can be found below from a range of images which I collated for various articles for my FMP magazine. Further images will be sourced to produce the advertisements or visual editorial piece as noted above.