Tutorial Notes – 12/07/17

Below shows a list of points raised in my last tutorial regarding the first issue of The Industry magazine. This will act as a check list for ensuring that any final changes are made before going to print.

By going through the magazine with my tutor, this highlighted occasional errors which were to be fixed, and also highlighted key areas to included throughout my blog to ensure successful completion of the module.

Magazine & Blog

  • Future plans (include sourcing exhibitions for the magazine and future magazine to be in/barriers to selling magazine/collections/own exhibition/digital version and website including submissions -> ‘collective’ approach similar to M&H -> cite collaborations and contributions to date and how this can be expanded)
  • Evaluation – independant mag/creative object in curated exhibition around the country/critique with global perspective/academic document -> use to other students and route to PhD through on-going project and further development of practice
  • When evaluating think about how magazine functions on levels noted above
  • Evaluation on objectives and set new objectives
  • Email Janine ‘editors note’
  • Add ‘contents page’ title and sort numbers
  • Widows on social media page
  • Red lines of selfie spread
  • Bobbi – widow
  • Check widows throughout
  • Intro – perspectives/voices from within and people who work in it (reflection on itself and the industry)
  • Add in ‘about’ – speak to work about mentioning company name on blog and in magazine

Other:

  • Ask Bay where/when magazine will be shown & ask for address (will be printed and collected next week to be sent out)
  • Kirsty Carver – library acquisition of magazine
  • Look into relevance of including job/interviews on blog?? (Voices in the industry and ethical perspectives – beauty industry and insider perspective in relation to practice and magazine)
  • Ask Justin for 5 copies, not 4
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Magazine Pages and Cover: Final Test Print

Below shows a final print ready PDF of both the cover design, and the inner pages which will be printed prior to sending to the printers. By printing the pages myself beforehand this allows me to proof read once more, for any spelling or grammatical issues whilst also checking the quality of images, as some pages had to be altered in layout/image size, due to print quality when test printed before. This was due to missing links in the indesign file, however some images needed to be made smaller to ensure the print quality was crisp.

In addition, since the last print test, it was found that the point size of the main body copy (12pt) used throughout was very large when printed, so each page had to be redesigned and changed accordingly to accommodate a smaller point size of 9 and 10. This however, reduced the page count by 10 pages and also gave the magazine a much more polished aesthetic, being much truer to the point size used in published magazines such as Glamour, The Ballad Of and Vogue, for example.

If any final changes need to be made, the PDF will be reissued, however if no changes are required, then the PDFs will be supplied to the printers and binders.

Magazine V2 Cover by DanielleMuntyan on Scribd

Pages 9th July by DanielleMuntyan on Scribd

This is working toward objective:

4. To prototype a range of design work targeted at 18-24 year old women, highlighting impacts of cross-cultural beauty/fashion trends on self-perceptions and body image.

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Documentary: BBC – 30 Days To Get Instafamous

I came across the below 20 minute documentary on BBC iPlayer which I felt resonated with my research and practice. When I started this course, and wrote my proposal in July 2016, Instagram was not as much of a ‘thing’ as it is now, and it has been interesting to see so many articles, features and documentaries come out in the past year, which have fitted alongside the rising fashion, beauty and social media led industries I feel passionate about.

I found this short documentary (full description below) interesting as it aims to see if someone can reach 10k followers in 1 month, and throughout speaks with ‘professionals’ whose job it is to now help people gain followers and online profiles, through self-branding and photography. On the flip side, it also shows how it can be damaging for the everyday individual and contribute towards eating disorders, for example. Even though the documentary is done in a way which is accessible to all, it touches on theory such as naricissim and the gaze, whilst also raising awareness on how such platforms and obsessions can be damaging if used in the wrong right way, but also lead to fruitful careers if used in the right way. I felt that this embodied many of the key points I have been researching and writing about in my article, and found the timing of the documentary being released interesting as it coincides quite closely with the Instagram app being recently rated by UK 18-24 year olds, as the ‘worst app for mental health problems’. Hopefully these sorts of documentaries will show the mass public the dangers of using such apps obsessively, whilst also allowing for individuals to see how content is created for ‘likes’, opposed to being ‘real life’.

screen-shot-2017-07-04-at-22-09-15

Source: BBC IPlayer

Last Accessed: 4th July 2017

“What would it take to get 10,000 followers on Instagram in just one month? Radio 1’s Dev meets some of Britain’s brightest social media brains to help him build on his starting point of 21 followers. The most recent figures suggest that the photo and video sharing platform is used by 60 per cent of 18-30 year olds, so Dev is pretty late to the party. But if David Beckham can get to 5 million followers in just 3 days, how hard can it be?

In this entertaining documentary we follow Dev as he uses all the tricks of the trade to try to become Instafamous. Social media guru Conor Maynard, who has 1.2 m followers on Insta and even more on Facebook and Youtube, agrees to be Dev’s wingman and promises to help where he can throughout Dev’s 30 day quest for followers. 

And he also enlists the help of a host of other successful Instagrammers who offer their top tips for success. Photographer Joseph Sinclair and his celebrity canine Stewie give Dev a selfie masterclass. Steph, Brad and Joe from social media agency Battenhall, provide him with a much needed re-brand for his page. Health and fitness influencer Kash teaches Dev about the importance of engaging with followers. Mo the comedian, whose account is currently on fire, tells him he needs to step up his game and find his own niche. Along the way Dev also discovers that social media can make you self-conscious, and sometimes have a seriously damaging influence on people’s lives. He meets Frances, who uses her account to promote recovery from anorexia and helps to steer people away from images and hashtags that perpetuate the disease.

After a couple of weeks of hard social media grafting Dev’s following is looking far from respectable, and he is finding the challenge much tougher than he ever imagined. He goes all out with selfies, posting and calls upon familiar Radio 1 faces to give him a boost. Successful instagrammer Greg James lends a helping hand, and other high profile pals (human and otherwise) also step in to promote him. 

As the thirty days are coming to an end, will Dev make his 10,000 target, or will he have to hustle Conor Maynard for a final favour? Tune in to find out.”

This is working towards objective:

1. To understand the ways in which Social Media and Magazines can affect self-perceptions and issues:

A) With body image (Females, 18-24)

3. To work with and interview those both actively working in the Fashion and Beauty Industries, and those on a consumer/follower/user basis, to compare behaviours and perspectives in relation to body image and self-perceptions.

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