London Research Trip: Findings Mindmap

Below shows an overview of my research findings from my London research trip. In-depth notes have been made regarding the meeting with Toni Hollowood (separate blog post and included in appendices with audio recording), however the interview and findings with my model contact due to confidentiality agreements, will only be included in my appendices (with audio recording also).

In regards to the ‘Burberry’ and ‘Visual Research’ headings, these findings will be explored in Tokyo, Japan, off the back of this research trip in more detail, and will be discussed in conversation with Vogue, for example, whilst gaining comparative research (both contextual and visual).

This is also working toward the following objectives:

1. To understand the ways in which Social Media and Magazines can affect self-perceptions and issues:

A) With body image (Females, 18-24)

B) With body image on a cross-cultural scale (Females, 18-24; Tokyo, Japan).

2. To understand policies and guidelines within the Fashion and Beauty Industries currently encouraging positive body image.

3. To work with and interview those both actively working in the Fashion and Beauty Industries, and those on a consumer/follower/user basis, to compare behaviours and perspectives in relation to body image and self-perceptions.