Creative Practitioner: Toni Hollowood

This is working towards objective 1, 3 and 4.

Whilst researching contacts at CSM in regards to finding International Students in the UK studying on Fashion Degrees whom may be interested in taking part in my research methodologies – interview, questionnaire or focus group – I came across the work of Toni Hollowood as being promoted on the CSM homepage.

The work titled, “Beauty HACKS” instantly caught my attention with the subtitle, “exploring how digital culture is shaping, contouring and morphing our bodies” jumped out to be extremely resonant with my own exploratory work and research question, whilst also being very relevant in regards to a digital context of social media, which has shaped much of my research to date with both the industry and consumer culture being more digitally-led by ‘nature’. I will not be in London unfortunately prior to the 2nd Jan 2017, as my trip to London is booked for the 7th-8th. However, due to being so resonant with my current practice, and as Toni is also an MA student, I decided to reach out and get in touch, explaining my current position at LCA and my research topic at hand. Post-submission for Semester 1 I plan on speaking with Toni regarding both of our works, the Industry and a potentially be able to discuss a future collaboration. In addition to this, I feel that the work Toni has done is very much in regards of UI and UX which is what I have been exploring through recent technological advances in the industries noted, and feel that this could be a beneficial contact to have, whilst also being inspiring.

Furthermore, I particularly like the aesthetic of Toni’s work reminding me of my own work again. Toni’s work has a very feminine, bold and 90s aesthetic which I feel is resonant in my work also, using collage, typography, photography and illustration to create visual outcomes. I feel however throughout this semester, I have only worked very digitally and in a vector/CAD regard, and would like to next semester work with different mediums more feeling inspired by this work and reflecting on my own practice, strengths and skill sets which I would like to re-visit and develop further blurring the boundaries of ‘Graphic Design’ and ‘Art’.

The above is working towards objectives 1, 3 and 4:

1. To understand the ways in which Social Media and Magazines can affect self-perceptions and issues:

A) With body image (Females, 18-24)

3.To work with and interview those both actively working in the Fashion and Beauty Industries, and those on a consumer/follower/user basis, to compare behaviours and perspectives in relation to body image and self-perceptions.

4. To prototype a range of design work targeted at 18-24 year old women, highlighting impacts of Social Media and Magazines on self-perceptions and body image.



Above Source



Above Source (last accessed 25/11/16)


Above Source (last accessed 25/11/16)