Well-being Campaigns: Visual Research

This is working towards objective 4.B.

Below shows a range of visual research carried out whilst building an initial picture for the well-being campaign project I have just began working on. Pinterest and Behance have been used heavily for visual research, allowing to see a wide range of aesthetics, ideas and the work and ideas of interdisciplinary artists broadly yet precisely in context and topic.

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My ‘Well-being Campaign’ Pinterest Board can be found here.

I have included this in my references due to the concept and idea more so than execution, opposed to resonating with my work design aesthetic as many lay heavy with advertising-campaign style photography, however as a whole find this collection really inspiring in regards to execution and idea generation.

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Source

“beYOUtiful is a social campaign program to sensitize young women that beauty in the media is not always true. Most women have a great attention to their physical appearance . Therefore, they often compare the physical appearance of their particular body shape with the actress or whoever they see in the media.  The results of that dissatisfaction can be a source of disappointment and ultimately can lead to the formation of body dissatisfaction.
 
Body dissatisfaction is not only experienced by women who are obese , but not a few teenagers who have a healthy weight , or even below average also experience body dissatisfaction.
 
So this social campaign aims to convey the message to girls who experience body dissatisfaction in order to know that the image of beauty they see in the media is not all good and true.
Based on the target, we use a girlie colour to reach out target.”

Above shows a Social Media campaign which I came across on Behance, targeting body image issues and body dissatisfaction as an outcome to over exposure to social media. As extremely relevant to my practice, I felt that the work of Jessica Jean should be included. Even though different to my aesthetic of work, I love the concept and find this work extremely inspiring for this particular Social Media Wellbeing project targeting similar issues of body image and self-perception due to over exposure to beauty and fashion-led images on social media.

More of Jessica’s work can be found here.

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Source: Personal Archive of Work

Above shows a previous piece of my work from my BA(Hons) Graphic Design degree whereby I looked into how the public perceived themselves through anonymous research and expressive photography. I have included this due to the way in which this was a research-led project which informed a practical outcome, and also being different in terms of being a publication, or book, opposed to a digital campaign as mainly shown in the examples above. I am still considering options of a digital or printed campaign for this particular project at hand, however feel that this could be a good source of inspiration going forward, whilst also being a solid form of research in regards to useable quotes. In regards to this, all of which have all been agreed for use in regards to data protection, ethics and confidentiality prior to designing the book originally whilst carrying out research, with each participant agreeing on such terms of consent if used anonymously.

“Today’s society dictates how we should feel, look, act, walk, talk and speak. Not only being dictated to by new norms and conventions, we are told how we should shape ourselves to fit in and be the ‘ideal’. The media plays a major role in self-confidence and body related issues, more so now than ever before, which has contributed to the rise of ‘ideals’. On the contrary, we never get the chance to express how we feel about ourselves, and our conttibution to society.
As a result of conflicting interests surroundng the public, an anonymous survey was created and shared internationally allowing people to be honest, truthful and emotive. 
The survey was one question: How do you as an inidividual, pecieve your own body image? 
The Rules:
1. State Age
2. State Gender
3. Remain Anonymous
Over 100 responses were recieved from both males and females, ranging between the ages of 15-70.
The results were compiled with imagery associative of the issues within society, as well as showcasing two complimentary, yet contextual and critical essays developed for further academic reading.”
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Source: Personal Archive of Work
Above shows another of my own works, however this was created off my own back for a previous employer, however was never finished, nor used. I have included this in my references due to the aesthetic being more inline with my style of work, opposed to the heavy advertising campaign aesthetic as seen often in examples shown in my Pinterest board, however they were selected for concept and idea more so than execution. Furthermore, the context is very relevant to this project, and was based around common mental health problems in the workplace, and was backed up by celebrity images and quotes, whom have experienced the same illness.

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