Instagram: Social Media Statistics/Contextual Information

This is working towards objective 4.B and 1.

Below shows a range of sourced quantitative data supporting the current exploratory project of my practice, a wellbeing campaign relative to social media use. I feel that the below facts, figures and information support how the use of Instagram in particular in relation to my research topic, and resolving the brief.

I believe also that this information really shows how popular Instagram is by not only the user, but the brand or icon for example initially sharing the content, shaping my practical work and concepts to date.












The above two images have been taken from my ‘well-being campaign’ Pinterest board which can be found, here.

Other facts (source):

Over 40 billion photos have been shared

Instagram clocks up 3.5 billion likes every day

On an average day, 80 million photos are shared

Instagram usage has doubled in the last two years

Selena Gomez has the most amount of followers, with 69.5m

A photo of Kendall Jenner is the most popular ever, with 3.5 million likes

One study found that 8% of accounts are fake

The same study showed 29.9% of accounts are ‘inactive’, posting one or fewer photos or videos in a month


48.8% of brands are on Instagram. By 2017, this is predicted to rise to 70.7%

If we only look at the top 100 brands in the world, 90% have an Instagram account

96% of US fashion brands are on Instagram

Outside China, almost 50% of Instagram users conduct product research on social media

Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter

Over a third of Instagram users have used their mobile to purchase a product online– making them 70% more likely to do so than non-users

32% of US teens list Instagram as their most important social network, more than any other social network

50% of Instagrammers follow brands, making them the social networkers who are most likely to do so

Posts that include another handle gain 56% more engagement

Posts with at least one hashtag gain 12.6% more engagement

And posts with a location receive 79% more engagement

Photos see more engagement than videos on Instagram

The average engagement per post has grown by 416% compared to two years ago

70% of the most used hashtags are branded

Photography has changed massively over the years. A couple of bonus stats attest to that: more pictures are now taken every two minutes than were taken during the entire 1800s.

It is also estimated that ten percent of all photos ever taken were snapped in the last twelve months. It seems our appetite for photography shows no signs of slowing down. These Instagram stats demonstrate how important this trend is for marketers hoping to reach their audience.