Japanese Beauty VS Western Beauty Mini-Mag/Zine/Trend Sourcebook: WIP V5

This is continuing to work towards Objective 4: To prototype a range of design work targeted at 18-24 year old women, highlighting impacts of cross-cultural beauty/fashion trends on self-perceptions and body image.

Below shows development for the cover for my beauty trend sourcebook.

I began experimenting with how I can bring both East and West elements together and found myself experimenting with the inner divider artwork created to separate the East and West side of the book, and began playing around with juxtaposing these together for the cover artwork.

Development is shown below exploring different typefaces for “meets” and “a sourcebook of beauty trends”, whilst also experimenting with different artwork and collages which have been created for the inner spreads, in order to give the reader a hint as to what is on the inner pages whilst also clearly showcasing a clear difference between both Eastern and Western beauty trends. Once I was happy with the developed cover, I then began experimenting with different background colours and how this would be executed to further add to the contrasting elements reflecting two different cultures. The “Eastern” section depicts a playful, childlike approach to design, whilst the “Western” sides depicts an affluent, luxurious quality. Both aim to reflect the spreads, content and their embodying cultures.

The cover would be used on both front and back, however the arrows would change direction depicting which way the book is to open in order to see Eastern or Western beauty trends.