Vogue Japan Photography: East Meets West

A range of editorial photographs and advertisements which have been taken from various Japanese Vogue magazines whereby Western and Eastern beauty ideals and cultures meet. This is also known as ‘cultural confluence’.

The examples below show a range of both Japanese and Western models photographed together whilst also showing cultural appropriation, utilising Western models, with traditional Japanese makeup inspired by the Geisha. Furthermore, Catholicism is hinted at in the second example shown, which I find fascinating due to Japanese not believing in this faith. In addition, a Vogue cover is shown, whereby a range of ‘perfect icons’ are featured on a wrap cover – one of which are Japanese. Even so, each model chosen has a ‘western look’. An advertisement showing Penelope Cruz has also been noted, due to having what appears to be photoshopped skin, in order to make the Latino star’s skin lighter to tie in with Japanese ideals and trends.

I want to continue to look out for further examples if this cultural confluence and appropriation whilst on my research trip in Tokyo, in order to see how modern day beauty ideals are reflected through magazines and advertisements.

I also want to understand through my upcoming research and interviews in Tokyo, Japan why this is often done, and if/how this can affect the perceptions of Japanese women by being exposed to Western influences and standards of beauty.

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