London Field-Research Itinerary: 7th – 8th January 2017

Below shows my initial itinerary for my London Field-Research visit in Jan 2017. I am currently in process of confirming interviews with ASOS and my model contact in London, whom for confidentiality reasons cannot name. I have also talked with a freelance client of mine, Milk and Honey, in regards to meeting my contact for a short interview as Milk and Honey are an online collective of female bloggers, targeting issues such as diversity, natural beauty and body image and would like to discuss their proactive approach to such issues opposed to endorsing them.

Furthermore, I also plan on undertaking a ‘comp shop’ prior to visiting Tokyo, Japan later in January, as I would like to see if visuals such as advertising campaigns are the same in comparative countries looking at what models and language are used for example, whilst also seeing what cosmetic products are available in the UK for skin lightening for example, whilst also noting the packaging of well known International cosmetics brands/campaigns to compare whilst overseas. I am planning on carrying out such activities in the same stores/brands also in Tokyo to see if the representation of women is different or the same as in the UK, hopefully helping to answer questions regarding why many Japanese want to ‘look more Western’, a topic heavily discussed and researched prior to this post.

By planning my time in London accordingly, I will be able to ensure that all meetings and comp shops are undertaken well and competently in the short amount of time allocated due to forward planning, whilst being able to alleviate any issues in advance in regards to travel times/meeting times. I am yet to confirm time/location for two meetings, however the itinerary will be updated going forward as necessary, and will be reviewed again at the start of January to finalise times, dates and locations with my contacts.

London Itinerary

Dates Sat 7th Jan – Sun 8th Jan 

Saturday | AM


[7:25am to 7:33am] Burley Park – Leeds Train Station

[7:42am to 9:51am] Leeds – London Kings Cross

[Travel to Accommodation to Drop off Luggage]

[Travel from Accomodation to Lunch/Interview location (location tbc) via Underground]

12.30pm – 2.30pm Milk and Honey Lunch/Interview with Contact

[Travel to ASOS Meeting at HQ in Camden Town via Underground]

3.30pm – 5.00pm (Time TBC) ASOS Interview with Contacts

[Travel to Oxford Street/Regent Street for Late Afternoon/Evening Comp Shop – Stores which can be looked at and visited comparatively in Tokyo, Japan – 16th to 23rd January 2017]

6pm – 9pm High Street Store/Cosmetics Comp Shop

  • Uniqlo
  • Topshop
  • Forever 21
  • H&M
  • Zara
  • Selfridges for Cosmetics: Kiehl’s, M.A.C, Giorgio Armani, Shiseido

[Travel to Accommodation via Underground]

Saturday | AM

[Travel to Model Interview Location via Underground – time and location TBC]

[Time TBC] Model Interview with Contact

[Travel to New/Old Bond Street for Afternoon Comp Shop – Stores which can be looked at and visited comparatively in Tokyo, Japan – 16th to 23rd January 2017]

2pm – 5pm New/Old Bond Street/Conduit Street/David Street Comp Shop

  • Burberry
  • Chanel
  • Prada
  • TOD’s
  • Bottega Veneta
  • Louis Vuitton
  • Gucci
  • Vivienne Westwood
  • Vera Wang

[Travel to Accommodation via Underground]

[Travel to London Kings Cross via Underground)

[7:35pm to 9:54pm] London Kings Cross – Leeds

[10:30pm to 10:39pm] Leeds – Burley Park