Research Methods

I have collated a list of various forms of research I would like to carry out across the academic year in order to improve the quality of my research methodologies and findings, as weĺl as contributing to the understanding and visual realisations of my research question. In addition using a variety of primary and secondary research methods to collect data, I feel as though this will strenghten my conclusions and allow for indepth analysis and reflection across a range of resources.

In addition, due to the vast scale of topics which can be look at and analysed regarding my research question and the time available on the course to carry out such work, I feel as though I have had to target females specifically being ultimately the main end user and audience within the Beauty and Fashion industries. However, I would like to use some of these research methods to find out how men perceive women via magazines and social media, again changing perceptions within these industries so see how this affects their ideas of ‘ideal’ women. Do we have to look a certain way now to appeal to the opposite sex? What do men think about the rise of beauty trends and fads? What do they think of current ‘icons’ such as Kim Kardashian for example whom influence the looks and perceptions of women so much? Do males and females feel differently about these issues?

I would also like to find out what people think generally about the rise of beauty and fashion trends, the rise of bloggers, Vloggers and social media outlets, as well as the traditional magazine and how these visual outlets affect our body image and self-perception issues.

Noted forms of research may include:

  • Qualitative Data
  • Quantitative Data
  • Interviews
  • Questionnaires and/or Surveys
  • Focus Groups – male and/or female?
  • Visual Research
  • Critical Design-led Research 
  • Visual Questionnaires for ‘ranking’ of looks and reflection – could possibly be targeted at a male audience.
  • Debates and discussions following lectures and presentations, for example. 
  • Field research – International Research trip booked to Japan.