Email to LCA Blenheim Walk Library regarding Acquisition of The Industry Magazine

I have contacted the Library Manager at LCA, regarding an acquisition of the first issue of The Industry magazine, to allow the magazine to act as an academic tool and sourcebook of information to students interested within the fashion and beauty industries, whom may be studying on Fashion Design pathways, Photography pathways or Graphic Design pathways. My magazine has now become a creative object, as well as an informative ‘book’, and feel it lends itself to a library setting to allow others whom are likeminded and have similar interests within the industry to gain different perspectives.

Below shows my email to the library manager.

Since sending the email on the 13th July 2017 (shown below), I received an email back asking to arrange a short meeting to discuss where and how my magazine would be showcased in the library, meaning that acquisition will take place. This meeting will take place on the 25th July, and the magazine will then be able to view only in the library from this day onwards.

13th July 2017

Hi there,

I hope that you are well.

Janine Sykes passed on your contact details so I could get in touch regarding possibly donating a copy of a magazine I have written, designed and edited to the library to be featured in your magazine section at Bleheim Walk. I am just completing the MA Creative Practice course, and think my magazine would be of interest and academic reference to Fashion, Graphic Design and Photography students at LCA.

My magazine, The Industry aims to highlight cultural truths about the beauty and fashion industries. The MA project and magazine derived from an ‘inside’ interest in how these industries and the rise of social media can affect ones self-perception and self-esteem. It’s aim is to showcase content, articles and truths, whilst educating and informing those who are interested in, or work in the beauty and fashion industries around the world. In addition, it aims to raise awareness of the positve outlets and marketing strategies which are outlined to combat this, and fight for one to be accepting of themselves in a world where we often strive to be like, act like, or look like someone else.This issue looks at Western and Eastern cultures, in an aim to understand how trends, brands, blogger empires and social media compare and contrast, and how this affects perceptions and self-perceptions. The Industry puts a spotlight on cross-cultural ‘ideals’ and critical perspectives relating to self-esteem and narcissim in context.

Nine months of research, candid interviews, collaboration and writing have gone into this first edition of The Industry magazine, gaining exclusive access to the likes of models, bloggers, Vogue Japan and ASOS, to give readers an honest and insightful, yet critical and cynical view of the voices within the industries which are dominating the 21st century, and I believe it would be a great addition to your library.

I am in the process of getting the magazine printed, and I should have the printed and bound copies back by next Friday. 

Please let me know your thoughts, and if possible, I will bring in a copy to showcase within the library.

Many thanks,

Danielle Muntyan

Update 30th July 2017:

The first issue of The Industry magazine can now be found in the Blenheim Walk library at LCA, and will hopefully be included in the Creative Advertising academic reading lists for the academic year starting in Sept 2017.

This is working toward objective:

4. To prototype a range of design work targeted at 18-24 year old women, highlighting impacts of cross-cultural beauty/fashion trends on self-perceptions and body image.