Below shows a range of images of my magazine and lookbook archives which I used for inspiration and reference whilst deciding the route of the aesthetic direction, tone of voice and layout of my research-led magazine. By looking at both magazines and look books I was able to pull out elements which were relevant, appropriate and appealing whilst forming a hybrid as noted in my proposal as similar to the COS magazines and Dior Magazine shown, I would like to let the content (imagery, features, interviews, articles and quotes) be the key and draw in the reader, being the main focus, taking a more minimal, clean aesthetic. Examples such as the D&G look books, reflect the contrasting aesthetic to what I am aiming to achieve, however show a ‘typical’ look book format, style and tone, with 90% imagery and 10% text.
Main influences I took from these visuals was the use of complementary layouts, simple yet effective typography, and the use of colour and photography.
Dior Magazine SS17
Vogue Magazine Archives Vol. 1
Dolce and Gabbana Lookbook AW16
COS Magazine/Lookbook SS17
COS Magazine/Lookbook AW16
