Ditch the Label: Are You Living an Insta Lie? Social Media VS Reality

Source: https://www.youtube.com/watch?v=0EFHbruKEmwLast Accessed: 7th March 2017

If you’re guilty of living an Insta Lie or know somebody that is, then this video is most certainly for you. We’re partnering up with boohoo.com to call out some of the funniest and most common Insta Lie’s posted on social media.Insta Lie (verb): an intentionally false representation of real life on social media. Examples include:

1.) Tagging an edited and made-up selfie with #IWokeUpLikeThis;
2.) Taking a million selfies before deciding on just one to post as #Effortless;
3.) Going all the way to Starbucks, buying a coffee and opening up your Macbook – taking a photo of your #WorkSpace, closing your Macbook and then going back home;
4.) Using filters to edit your travel photos – making them literally look #Unreal.

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I came across this video via Facebook yesterday and found this quite powerful in regard to my research topic. I feel that this video summarises different aspects of Instagram and how it is so easy to ‘edit’ or ‘filter’ images in order to affect how one is perceived and therefore perceptions of others, and in turn how this can be mentally quite damaging to viewers and followers. I feel the video has been really well done, and feel that by teaming up with Boohoo, Ditch the Label have created a really great platform for those interested in Fashion to watch this video and be aware of such issues. I feel it really stimulates and provokes thought, conversation and debate and as of today has been viewed in the region of 9m times.