This is continuing to work towards Objective 4: To prototype a range of design work targeted at 18-24 year old women, highlighting impacts of cross-cultural beauty/fashion trends on self-perceptions and body image.
Below shows the final draft for my beauty trend source book before experimenting with print and binding processes. I would like to experiment with the following binding processes, in order to see which is most cost effective/viable to produce multiple copies whilst also considering aesthetics:
- saddled stitched
- perfect bound
The final draft has undertaken some further changes in comparison to the draft shown previously, taking into account feedback from various designer friends, whom gave advice and feedback the copywriting and typesetting in particular, especially in relation to the justification of text, widows and alignment in order to perfect the editorial aspects of the book.
The book is currently 40 pages, including covers and has been designed so that the book can open from right to left, or left to right, mimicking editorial and layout styles of both British and Japanese publications.
Additional graphical elements have also been added in order to balance page layouts and add more depth to various spreads, whilst some elements and backgrounds have been changed/deleted/added in order to improve the aesthetics and give more of a polished and finished look to the book; upon reflection I felt that some of the pages seemed better than others in regard to design and execution. The cover has also been slightly adapted also along with the intro page, adding further stocks and design elements to add an element of consistency to the book even though each spread depicts a different trend. I feel much happier overall with the changes made in regard to the aesthetic of the book post-changes.
In regard to copywriting, each page has blurb which has been written to explore and explain the trend whilst touching on self-perception issues, theory and ‘ideals’, relating back to my research and dissertation, however much more theory and heavy analysis will be included in my research-led magazine which will be produced in semester 3. I wanted this sourcebook to be more light hearted and primarily show two the beauty trends in two contrasting cultures, looking at socio-cultural norms, expectations and ‘ideals’.