This is working towards objective 4.C and 1.
The below quotes/facts/figures has been taken from an article written by Daily Mail, leasing with a Clinical Psychologist, Dr Vivienne Lewis in regards to body-dissatisfaction and self-perception issues, in relation to social media specifically. As this campaign is aimed particularly at young women, whom actively use social media, I thought that the below are key pieces of information which can be relayed back through the campaign materials.
Furthermore, I also found this article interesting in relation to topics previously discussed and researched, such as photo-editing apps and the impact that this can have on one how one perceives themselves due to being faced with “the expectation to use them”, as noted below by Dr. Lewis.
I also found interesting that Carli Alman noted that through the research of BeautyHeaven, it is apparent that there are “double standards when it comes to photo editing” noting often the criticism of celebrities doing so, however 57% of the women spoken to admitted to doing so themselves.
In addition to this, I also found that 18% of women noted that their social media profile pictures are not genuine representations of themselves in regards to being edited to enhance their appearances, whilst 2/3 of women would also need to ask approval from a friend before actually sharing such images online. This shows alone, that social media has a huge role to play in our changing perceptions of not only ourselves but of others. As noted earlier in this semester, with the Fashion and Beauty Industries going more digital in regards to publications and advertising alike, it is important to remember that social media is becoming a magazine such as magazines are turning into social media, therefore to me, it is important to notice how the impact of new technologies is altering and shaping our perceptions and ideals more, and more over time, and therefore why I am working on this project. I do not think that this has been helped by bloggers and vloggers also, whom like celebrities are all for the photo editing ways of life, and only post ‘perfect’ photographs throughout the day, again tainting ideas, norms and unrealistic nor unattainable expectations of women.
New research has shown that over two thirds of women interviewed “believe it’s wrong for magazines to edit photos before they go to print. However 57 per cent of these ladies also admitted to altering their own pictures before posting them on various social media sites.”
“18 per cent of the ladies surveyed admitted that the profile picture on their social media page is so heavily edited it’s a not a realistic representation of them. Further to this almost two thirds of women surveyed force friends to show them photos for approval before they’re posted online, and 60 per cent untag themselves from images they aren’t happy with.”
“‘It seems there are double standards when it comes to photo editing,’ Carli Alman, Editor of beautyheaven said of the research. ‘They’ve seen celebs like Beyoncé and Miranda Kerr looking perfect in their social media snaps, knowing many of these images have been edited and now there is a copycat effect.’ Carli added.”
“Dr Vivienne Lewis, a Clinical Pyshcologist at University of Canberra, who specialises in body image issues, said body image dissatisfaction is ‘becoming more and more of a problem for women. The thing is they’re constantly having to meet unrealistic standers of beauty, women in particular who are very concerned about their bodies can spend hours editing photos. Social media is certainly putting us under more and more pressure to look our very best, and that often falls in line with the sort of ideals we see elsewhere.'”
Dr Vivienne Lewis added that, “because there is access to photo editing apps, there is an expectation to use them. But she said women need to embrace the way they – and those around them – look. It’s the judgement of others that women get concerned about and comparisons to other women. It’s all about celebrating body diversity and embracing your own uniqueness. The more and more people who are able to accept others for what they look like.. the more likely we are to do it to ourselves”
Noble, F. (2015). Double standards? More than half of women admit to editing their social media photos before posting despite over two thirds thinking it’s wrong for magazines to do it. Available: http://www.dailymail.co.uk/news/article-2948410/More-half-women-admit-editing-social-media-photos-posting-despite-two-thirds-thinking-s-wrong-magazines-it.html#ixzz4PZ3krcW6. Last accessed 10th November 2016.