![\"mind-maps-1-1\"](\"http:\/\/danielle.muntyan.co.uk\/wp-content\/uploads\/2016\/10\/mind-maps-1-1-1024x736.jpg\")
<\/p>\n![\"mind-maps-1-2\"](\"http:\/\/danielle.muntyan.co.uk\/wp-content\/uploads\/2016\/10\/mind-maps-1-2-1024x718.jpg\")
<\/p>\n![\"mind-maps-1-5\"](\"http:\/\/danielle.muntyan.co.uk\/wp-content\/uploads\/2016\/10\/mind-maps-1-5-719x1024.jpeg\")
<\/p>\n![\"mind-maps-1-4\"](\"http:\/\/danielle.muntyan.co.uk\/wp-content\/uploads\/2016\/10\/mind-maps-1-4-1024x719.jpg\")
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- “Misha Nonoo<\/a>\u00a0premiered her Spring collection on\u00a0Instagram, told\u00a0Vogue Runway\u00a0Director\u00a0Nicole Phelps\u00a0earlier this week: \u201cThat\u2019s the beauty of digital; somebody has a front row seat while sitting in their armchair.\u201d<\/strong><\/li>\n
- “YouVisit<\/a>\u00a0is\u00a0a platform that creates interactive virtual tours of occasionally hard to access places (namely of restaurants and universities, though it has also showcased festivals and sporting events). YouVisit aligned with\u00a0Mercedes-Benz Fashion Week Russia\u00a0with this mission in mind: The result,\u00a0Mirror to the Soul<\/em>, is a five-minute whirlwind that gives the viewer a full picture of the event<\/strong>, from backstage to the front row to the street style scrum and an Uber in between. \u201cMercedes-Benz Fashion Week Russia has always been tech-savvy,\u201d said its founder and president.”<\/li>\n<\/ul>\n
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- “YouVisit worked on a\u00a0VR \u201clookbook\u201d<\/a>\u00a0for some Moscow-based designers to allow a viewer to survey runway looks from all angles, immediately access more information, and, ideally, eventually have the possibility to place an order. \u201cIt could be much more fun than browsing websites, and more useful for marketing,\u201d<\/strong> he added.”<\/li>\n
- “Topshop\u00a0held a three-day flagship VR experience back in February 2014” – different interpretation of LFW at the same time as the show happening live – allowing for the general public to access an exclusive event in a unique, engaging and interactive way.<\/li>\n<\/ul>\n
![\"best-window-displays_topshop_2014_london-fashion-week_virtual-reality_02\"](\"http:\/\/danielle.muntyan.co.uk\/wp-content\/uploads\/2016\/10\/best-window-displays_topshop_2014_london-fashion-week_virtual-reality_02.jpg\")
<\/p>\n![\"best-window-displays_topshop_2014_london-fashion-week_virtual-reality_03\"](\"http:\/\/danielle.muntyan.co.uk\/wp-content\/uploads\/2016\/10\/best-window-displays_topshop_2014_london-fashion-week_virtual-reality_03.jpg\")
<\/p>\nImage Source<\/a><\/center><\/p>\n - \n
- “Dior<\/a>\u00a0presented a headset backstage at its\u00a0February 2015 show<\/a>; this past August,\u00a0Rebecca Minkoff<\/a>\u00a0sent out a VR mailer to watch the label\u2019s\u00a0Fall 2015 runway<\/a>; and the VR production company Jaunt distributed a cliff-jumping video it made for outerwear-minded retailer\u00a0The North Face in April<\/a>.”<\/li>\n
- “The retail climate is\u00a0increasingly dire, and customer engagement is at an all-time low. The trade papers are full of the news of one of fashion\u2019s premier PR firms picking up a geo-social app\u00a0primarily used for \u201ccruising,\u201d<\/a>\u00a0with the hopes of marketing fashion and beauty brands to its audience. The concept of submerging\u00a0your desired demographic into your branding does have a certain ring to it. \u201cWe can offer that kind of immersion and intimate access that\u2019s delivering that next-level potential to the industry,\u201d<\/strong> said YouVisit CEO Abi Mandelbaum. \u201cWe\u2019re excited to bring that to life.\u201d Whether runway shows cease to be relevant\u2014or which brand will be the first to jump\u2014remains to be seen, but there\u2019s one thing for certain: The arms race is on.”<\/li>\n
- “In the me-me-me millennial world, virtual reality has the possibility to be all about\u00a0you<\/em><\/strong>.”<\/li>\n
- “Jae Suk Kim<\/a>, an illustrator who has worked with Bulgari, Cartier, and\u00a0Louis Vuitton, who you watch snap runway looks on his iPhone until his illustrations come alive as animated GIFs on the runway.”<\/li>\n
- “VR \u2014 an experience\u00a0beyond<\/em>\u00a0that which you might have gotten in person<\/strong> …\u00a0One thing that I\u2019ve noticed is that fashion is about a lot more than just the designs,\u201d said Mandelbaum, \u201cit\u2019s about what\u2019s happening in the world, and it\u2019s about the models, the designers, their inspirations, the stories behind them, and that\u2019s what VR allows them to do, to tell all of that in an interesting way. That\u2019s the power of VR; it goes way beyond just what\u2019s happening in the room.<\/strong>\u201d<\/li>\n<\/ul>\n
![\"screen-shot-2016-10-14-at-20-58-55\"](\"http:\/\/danielle.muntyan.co.uk\/wp-content\/uploads\/2016\/10\/Screen-Shot-2016-10-14-at-20.58.55-613x1024.png\")
<\/div>\n<\/div>\nI found the Shisido mirror interesting due to being the first of it’s kind, whilst being Japanese highlighting the international and cross-cultural context of my research question.<\/div>\n<\/div>\n<\/div>\n - “The retail climate is\u00a0increasingly dire, and customer engagement is at an all-time low. The trade papers are full of the news of one of fashion\u2019s premier PR firms picking up a geo-social app\u00a0primarily used for \u201ccruising,\u201d<\/a>\u00a0with the hopes of marketing fashion and beauty brands to its audience. The concept of submerging\u00a0your desired demographic into your branding does have a certain ring to it. \u201cWe can offer that kind of immersion and intimate access that\u2019s delivering that next-level potential to the industry,\u201d<\/strong> said YouVisit CEO Abi Mandelbaum. \u201cWe\u2019re excited to bring that to life.\u201d Whether runway shows cease to be relevant\u2014or which brand will be the first to jump\u2014remains to be seen, but there\u2019s one thing for certain: The arms race is on.”<\/li>\n
- “Topshop\u00a0held a three-day flagship VR experience back in February 2014” – different interpretation of LFW at the same time as the show happening live – allowing for the general public to access an exclusive event in a unique, engaging and interactive way.<\/li>\n<\/ul>\n
- “YouVisit<\/a>\u00a0is\u00a0a platform that creates interactive virtual tours of occasionally hard to access places (namely of restaurants and universities, though it has also showcased festivals and sporting events). YouVisit aligned with\u00a0Mercedes-Benz Fashion Week Russia\u00a0with this mission in mind: The result,\u00a0Mirror to the Soul<\/em>, is a five-minute whirlwind that gives the viewer a full picture of the event<\/strong>, from backstage to the front row to the street style scrum and an Uber in between. \u201cMercedes-Benz Fashion Week Russia has always been tech-savvy,\u201d said its founder and president.”<\/li>\n<\/ul>\n
![\"DEBENHAMS](\"http:\/\/danielle.muntyan.co.uk\/wp-content\/uploads\/2016\/10\/article-2055719-0E9CEE8C00000578-263_634x617.jpg\")