{"id":2189,"date":"2017-01-11T21:26:49","date_gmt":"2017-01-11T21:26:49","guid":{"rendered":"http:\/\/danielle.muntyan.co.uk\/?p=2189"},"modified":"2017-01-12T00:09:17","modified_gmt":"2017-01-12T00:09:17","slug":"japanese-beauty-japanese-makeup-look-haul-and-chat-with-lisa-eldridge","status":"publish","type":"post","link":"http:\/\/danielle.muntyan.co.uk\/index.php\/2017\/01\/11\/japanese-beauty-japanese-makeup-look-haul-and-chat-with-lisa-eldridge\/","title":{"rendered":"Japanese Beauty: &#8220;Japanese Makeup Look, Haul and Chat&#8221; with Lisa Eldridge"},"content":{"rendered":"<p><center>I came across this video whilst researching\u00a0Japanese Beauty Culture and views towards Makeup more in depth. I feel it is important to know as much as possible surrounding this subject area, before visiting Japan, and liaising with professionals and bloggers alike. I also want to be aware so I can compare cross-culturally in regards to the UK, for example, allowing to truly respond to my research topic.<\/center><center><\/center><center><\/center><center>I found this tutorial extremely informative in regards to the following:<\/center><\/p>\n<ol>\n<li>It is a makeup tutorial &#8211; a relatively new concept which has allowed bloggers in particular to engage socially on digital platforms, interacting with niche communities &#8211; however it is very informative and contextually sits perfectly within my research topic.<\/li>\n<li>Explores Japanese beauty trends and one of the &#8216;ideal&#8217; makeup looks shaping Japaneseness and Japanese Identity for many.<\/li>\n<li>Lisa&#8217;s experience and knowledge on Japanese culture in relation to the beauty industry, leading to further research surrounding Shiseido in particular.<\/li>\n<li>Lisa was part of the team that helped create a new line for an Asian market, therefore being knowledgable on contrasts and similarities cross-culturally.<\/li>\n<\/ol>\n<p><center><\/center><center><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Yj792rF713w\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><span style=\"text-decoration: underline;\">About Lisa:<\/span><\/p>\n<ul>\n<li>&#8220;In 1998, Eldridge teamed up with Japanese make-up and skincare company\u00a0<a title=\"Shiseido\" href=\"https:\/\/en.wikipedia.org\/wiki\/Shiseido\">Shiseido<\/a>, who asked her to create a brand new make-up line for the Asian market.&#8221;<\/li>\n<li>Eldridge is now Global Creative Director at Lanc\u00f4me.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">Key Points taken regarding Japanese Beauty, Culture, Tradition and Products:<\/span><\/p>\n<ul>\n<li>Ideal base to makeup\u00a0is &#8216;perfect&#8217; pale skin, with no blemishes visible. Perfectly polished.<\/li>\n<li>Foundation is worn that doesn&#8217;t leave too much shine on the skin.<\/li>\n<li>Different sub-cultures will have different make-up trends, i.e. Harajuku.<\/li>\n<li>Big eyes are popular &#8211; Anime influences, photo booths and apps available to achieve this when photographed. Also achieved with makeup; opening up the eyes with brush strokes, eyeshadow and eyeliner to rounded the eye.<\/li>\n<li>False eyelashes are also huge in the consumer market, again allowing for eyes to be &#8216;larger&#8217;.<\/li>\n<li>Brows are not so emphasised in Japan in contrast to the UK or more Western cultures, where there is a large emphasis on this trend, including, brow shape, brow routine and brow products\/brands, for example.<\/li>\n<li>Blusher has become more popular in the past 10 years.<\/li>\n<li>&#8216;Contouring&#8217; is not a huge trend in Japan, like Brows, opposed to in the UK\/Western Countries currently.<\/li>\n<li>Nudes, apricots and pale pink shades are favoured, or more often seen in Japan with many &#8216;looks&#8217; and is seen as quite &#8216;glamourous&#8217;. Red lipstick is not seen as &#8216;glamourous&#8217; in Japan, it is seen more as a traditional colour, and is said may only be worn with a Kimono for example, giving an example of cross-cultural differences. Red lipstick in the West can often be seen as provocative, for example.<\/li>\n<li>Packaging is often &#8216;Kawaii&#8217; (cute), reflecting again a different culture, whilst also reflecting the known Japanese trends of being youthful (many anti-ageing products on offer from both Japanese and Western brands).<\/li>\n<\/ul>\n<p><center><\/center><center><\/center><center><\/center><center><\/center><center><span style=\"text-decoration: underline;\">Source:<\/span><br \/>\nEldridge, L. (2015).\u00a0<i>Japanese Makeup Look, Haul and Chat &#8211; (and some BIG NEWS!).<\/i>\u00a0Available: https:\/\/www.youtube.com\/watch?v=Yj792rF713w. Last accessed 11th January 2017.<br \/>\nUnknown. (2017).\u00a0<i>Lisa Eldridge.<\/i>\u00a0Available: https:\/\/en.wikipedia.org\/wiki\/Lisa_Eldridge. Last accessed 11th January 2017.<\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I came across this video whilst researching\u00a0Japanese Beauty Culture and views towards Makeup more in depth. I feel it is important to know as much as possible surrounding this subject area, before visiting Japan, and liaising with professionals and bloggers alike. I also want to be aware so I can compare cross-culturally in regards to &hellip; <a href=\"http:\/\/danielle.muntyan.co.uk\/index.php\/2017\/01\/11\/japanese-beauty-japanese-makeup-look-haul-and-chat-with-lisa-eldridge\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Japanese Beauty: &#8220;Japanese Makeup Look, Haul and Chat&#8221; with Lisa Eldridge&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/danielle.muntyan.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/2189"}],"collection":[{"href":"http:\/\/danielle.muntyan.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/danielle.muntyan.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/danielle.muntyan.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/danielle.muntyan.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=2189"}],"version-history":[{"count":8,"href":"http:\/\/danielle.muntyan.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/2189\/revisions"}],"predecessor-version":[{"id":2244,"href":"http:\/\/danielle.muntyan.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/2189\/revisions\/2244"}],"wp:attachment":[{"href":"http:\/\/danielle.muntyan.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=2189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/danielle.muntyan.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=2189"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/danielle.muntyan.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=2189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}