![\"screen-shot-2016-11-06-at-20-18-38\"](\"http:\/\/danielle.muntyan.co.uk\/wp-content\/uploads\/2016\/11\/Screen-Shot-2016-11-06-at-20.18.38.png\")
<\/p>\nThis is working towards objective 4.B and 1.<\/p>\n
Below shows a range of sourced quantitative data supporting the current exploratory project of my practice, a wellbeing campaign relative to social media use. I feel that the below facts, figures and information support how the use of Instagram in particular in relation to my research topic, and resolving the brief.<\/p>\n
I believe also that this information really shows how popular Instagram is by not only the user, but the brand or icon for example initially sharing the content, shaping my practical work and concepts to date.<\/p>\n
<\/p>\n
Source<\/a> Source<\/a><\/p>\n Source<\/a><\/p>\n The above two images have been taken from my ‘well-being campaign’ Pinterest board which can be found, here<\/a>.<\/p>\n Other facts (source<\/a>):<\/span><\/p>\n Over\u00a040 billion photos\u00a0have been shared<\/p>\n Instagram clocks up\u00a03.5 billion likes\u00a0every day<\/p>\n On an average day,\u00a080 million photos\u00a0are shared<\/p>\n Instagram usage has\u00a0doubled in the last two years<\/p>\n Selena Gomez has the most amount of followers,\u00a0with 69.5m<\/a><\/p>\n A photo of Kendall Jenner\u00a0is the most popular ever, with 3.5 million likes<\/p>\n One study<\/a>\u00a0found that 8% of accounts are fake<\/p>\n The same study showed\u00a029.9% of accounts<\/a>\u00a0are \u2018inactive\u2019, posting one or fewer photos or videos in a month<\/p>\n <\/p>\n 48.8% of brands\u00a0are on Instagram. By 2017, this is predicted to rise to 70.7%<\/p>\n If we only look at the top 100 brands in the world,\u00a090% have an Instagram account<\/a><\/p>\n 96% of US fashion brands<\/a>\u00a0are on Instagram<\/p>\n Outside China, almost\u00a050% of Instagram\u00a0users conduct product research on social media<\/p>\n Engagement with brands\u00a0on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter<\/p>\n Over a third\u00a0of Instagram users have used their mobile to purchase a product online\u2013 making them 70% more likely to do so than non-users<\/p>\n 32% of US teens<\/a>\u00a0list Instagram as their most important social network, more than any other social network<\/p>\n 50% of Instagrammers<\/a>\u00a0follow brands, making them the social networkers who are most likely to do so<\/p>\n Posts that include another handle gain\u00a056% more engagement<\/a><\/p>\n Posts with at least one hashtag gain\u00a012.6% more engagement<\/a><\/p>\n And posts with a location receive\u00a079% more engagement<\/a><\/p>\n Photos see\u00a0more engagement than videos<\/a>\u00a0on Instagram<\/p>\n The average engagement per post has\u00a0grown by 416%<\/a>\u00a0compared to two years ago<\/p>\n 70% of the\u00a0most used hashtags<\/a>\u00a0are branded<\/p>\n Photography has changed massively over the years. A couple of bonus stats attest to that: more pictures are now taken every two minutes\u00a0than were taken during the entire 1800s<\/a>.<\/p>\n It is also estimated that ten percent of all photos ever taken were snapped\u00a0in the last twelve months<\/a>. It seems our appetite for photography shows no signs of slowing down. These Instagram stats demonstrate how important this trend is for marketers hoping to reach their audience.<\/p>\n","protected":false},"excerpt":{"rendered":" This is working towards objective 4.B and 1. Below shows a range of sourced quantitative data supporting the current exploratory project of my practice, a wellbeing campaign relative to social media use. I feel that the below facts, figures and information support how the use of Instagram in particular in relation to my research topic, … Continue reading “Instagram: Social Media Statistics\/Contextual Information”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/danielle.muntyan.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/1132"}],"collection":[{"href":"http:\/\/danielle.muntyan.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/danielle.muntyan.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/danielle.muntyan.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/danielle.muntyan.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=1132"}],"version-history":[{"count":7,"href":"http:\/\/danielle.muntyan.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/1132\/revisions"}],"predecessor-version":[{"id":2091,"href":"http:\/\/danielle.muntyan.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/1132\/revisions\/2091"}],"wp:attachment":[{"href":"http:\/\/danielle.muntyan.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=1132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/danielle.muntyan.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=1132"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/danielle.muntyan.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=1132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n![\"screen-shot-2016-11-06-at-20-22-55\"](\"http:\/\/danielle.muntyan.co.uk\/wp-content\/uploads\/2016\/11\/Screen-Shot-2016-11-06-at-20.22.55.png\")
<\/p>\n![\"screen-shot-2016-11-06-at-20-23-02\"](\"http:\/\/danielle.muntyan.co.uk\/wp-content\/uploads\/2016\/11\/Screen-Shot-2016-11-06-at-20.23.02.png\")
<\/p>\n![\"screen-shot-2016-11-06-at-20-22-32\"](\"http:\/\/danielle.muntyan.co.uk\/wp-content\/uploads\/2016\/11\/Screen-Shot-2016-11-06-at-20.22.32.png\")
<\/p>\n![\"screen-shot-2016-11-06-at-20-22-12\"](\"http:\/\/danielle.muntyan.co.uk\/wp-content\/uploads\/2016\/11\/Screen-Shot-2016-11-06-at-20.22.12.png\")
<\/p>\n![\"screen-shot-2016-11-06-at-22-27-28\"](\"http:\/\/danielle.muntyan.co.uk\/wp-content\/uploads\/2016\/11\/Screen-Shot-2016-11-06-at-22.27.28.png\")
<\/p>\n![\"screen-shot-2016-11-06-at-22-27-21\"](\"http:\/\/danielle.muntyan.co.uk\/wp-content\/uploads\/2016\/11\/Screen-Shot-2016-11-06-at-22.27.21.png\")
\nSource<\/a><\/p>\n![\"0740e31a3b5266d0dcbd2d1d05431f5e\"](\"http:\/\/danielle.muntyan.co.uk\/wp-content\/uploads\/2016\/11\/0740e31a3b5266d0dcbd2d1d05431f5e.jpg\")
<\/p>\n![\"1e97eed2b226c1d17e066dc8480472bf\"](\"http:\/\/danielle.muntyan.co.uk\/wp-content\/uploads\/2016\/11\/1e97eed2b226c1d17e066dc8480472bf.jpg\")
<\/p>\n