Professional Context – TedXYouth 

After a recent crit session and speaking with a friend and freelance client (Milk and Honey) who took part in the TedxYouth for Croydon talks several years ago, I decided to contact Ted Talks to enquire about how one goes about doing a talk. I felt like with the work I am doing and the research I have carried out and will continue to do, it would be a great platform to promote myself in regard to professional context, but to also educate an audience on my findings, particularly around my FMP and semester 2 cross-cultural studies looking and beauty and fashion in relation to social media, magazine and self-perception in a modern-day age of bloggers, influencers and celebrities  giving us higher expectations of ourselves in regard to body image and ‘beauty looks’.

In addition, this would open up my professional practice to a national, or potentially international audience and wider demographic, gaining personal promotion whilst working for a bigger, more educational and rooted cause.

I am currently waiting to hear back from TedxYouth regarding my enquiry email.

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Using Facebook for Magazine Feedback, Exposure and Instagram Promotion

I decided to promote the Instagram created through my own Facebook initially in order to generate some interest and followers, whilst also making those whom I know aware of my FMP (locally, nationally and internationally) as I plan on asking for submissions of imagery further down the line for a ‘selfie’ advertisement showcasing the realities and mental health impacts of social media, so thought it was good to get the word out to what I am doing.

In addition this alone raised some interest in regard to the educational element, with a friend whom is a teacher commenting, as shown below, in regard to if she could share the completed magazine with her students. Full correspondence can be seen below, however as in a crit it was suggested that I produce educational packs for schools (time permitting), I felt this was a good initial starting point.




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ASOS Image Enquiry Email

I recently spoke with my contacts at ASOS whom I met with and interviewed in February during Semester 2 in regard to sourcing imagery for my magazine. I wanted to see if it was possible to obtain imagery via ASOS themselves making the interview article and feature 100% real opposed to sourcing images online and citing them in my bibliography. I also thought it would make my magazine much more authentic. Correspondence, follow-ups and obtained imagery can be seen below.



Obtained Imagery:


mw-tall-press-approved-image screen-shot-2016-09-05-at-10-04-25 screen-shot-2016-09-05-at-10-04-30

Following this email trail, I contacted the UK press team with the below email, and also signed up for the Fashion Metrix database for ASOS which allows one to browse image galleries and download imagery. This is available only to specific people working in the Fashion Industry, and I am currently writing to see if my application has been successful. Names in the emails above and in the copy below have been removed for confidentiality whilst also applying good practice with the LCA Ethics Policy and Data Protection.

Email to Press Team:

Hi there,

I hope that you are well.

I was given your contact details via xxxxxx working in the Social Responsibility team at ASOS.

I am currently working on a magazine under LCA for my MA in Fashion Communications, which is a magazine I am producing, writing and editing, discussing the positive and negatives of the Fashion industry. I am currently in the process of writing an article regarding how positive ASOS are as an commerce outlet in regard to model welfare and diversity, among with other subjects following a meeting with xxxxxx and xxxxxxx at ASOS.

I am currently looking for imagery to correlate with this and wondered if you had any images available which I could use opposed to me taking some from online and citing them in my image references? I am looking for a range of images which showcase the diversity and positivity which ASOS brings to the fashion industry and wondered if you have any I could use or if not who I may be able to speak with regarding this? I feel it is better to speak directly with you regarding such topic as I am wanting my publication to be as real as possible incase this goes on to be published in the future.

I hope you can help with my enquiry.

Many thanks and hopefully speak with you soon.

Update: 14th May 2017

I have since heard back from the press team and have been made a member of the ASOS Media Centre via GPS Radar, which has allowed me to access a range of imagery which can be used for my magazine, from campaign shoots to product shots. Imagery in the magazine has been updated accordingly to represent a diverse mix of ethnicities and body sizes, as well as using a range of male and female models which represents what ASOS stand for more than using the previous imagery of one female Caucasian model. 

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‘Porn Chic’ Editorial Visual Feature/Ads for Magazine

Following on from my previous post regarding ‘porn chic’ in the beauty industry, I began to develop a range of spread which would make up an editorial feature, being predominantly image-led with subtle, yet to the point copy, allowing for the reader to think about the association being made.

Below shows the initial design development, using cropped images from well-known/famous beauty bloggers’ Instagram account to showcase how glamour and sex are now being used to promote their accounts via social media. These spreads once created aesthetically reminded me of the controversial American Apparel campaigns utilising similar cropped visuals and minimal, yet key text. This objectification of women has been used for fashion advertising for years, and these spreads now aim to show how self-objectification is on the rise in order to gain followers and ‘likes’, whether this be for professional, career purposes or to boost self-esteem between this. An example of this can also be seen below.


Image Source: last accessed 19th May 2017.

Furthermore, I also see bloggers such as these promoting themselves as an object, and how an object becomes an icon and how an icon can be seen as an object respectively. This is what the Objectification and Self-Objectification theories pose, with Fredrickson and Roberts (1998) stated that, “women’s bodies are looked at, evaluated and always potentially objectified” allowing one to consider that a woman may not actually be seen as a human by some, and just a commodity to evaluate and objectify, allowing for women to “internalise an observer’s perspective as a primary view of their physical selves” suggesting that one may then “monitor” themselves and react to these perspectives, making them “socialised to view and turn themselves in objects”.

In addition, this objectification and self-objectification can also be sexual, allowing for Sexual-Objectification to arise predominantly. Combined pressures of trying to maintain an image or promote oneself via social media using these theoretical channels and visual paths, can allow for negative impacts to arise such as mental health issues, eating disorders and and self-perception issues, with one potentially viewing themselves from a third person perspective (i.e. based on the followers or likes received per image, in this instance the cropped images used on the editorial spreads), opposed to a first person perspective, tainting their thoughts and therefore actions. This aim to change our bodies due to judgements, perceptions and objectification can alter the way we see ourselves hugely, with ’empirical’ studies showing that “women experience a discrepancy between their actual body and their ideal body” (Fallon & Rozin, 1984).

Updated spreads:

After looking at the spreads again a week or so after designing them, I decided to take off ‘porn chic’ from each spread, and to include an introductory spread titling the feature and giving a brief and to the point summary of its content, allowing it to be understand visually but also with context for those who may b unaware of previous examples of this in the fashion and beauty industries, and for those who are not also aware of the surrounding theoretical perspective which underpin this design work.






Fredrickson, B & Roberts, T (1998). Objectification Theory. Psychology of Women, 22: Printed in the United States of America. 173-176.
Noll, S & Fredrickson, B (1998). Objectification Theory. Psychology of Women, 22: Printed in the United States of America. 626-627

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Articles: Aimee Song of Song of Style

Below shows links to 2 articles which I found and have referenced within my Aimee Song: Modern Muse article for my FMP magazine. I have decided to not include the full articles on my blog, however have decided to give a brief overview of the content and context as to why they were selected.

These articles were chosen for inspiration and quotes for my Modern Muse article which explores how fashion bloggers have been a positive influence on a changing industry, whereby bloggers are also influencing magazines and the design houses, utilising their platforms for marketing, whilst also how one can build a fashion empire and promote a positive career path, even though this could potentially damage self-perceptions.

I have found through my research to date, that many bloggers can project a lifestyle which is unattainable, however Song promotes a route which can be followed by others now due to her book Capture Your Style, as discussed in a Semester 1 presentation and blog posts. This book is a guide on how to curate your Instagram feed to essentially choose how you want to present yourself. Stratton (1996), however prior to social media summarised this well stating, “With enough work people can construct the appearance that they want. Such understanding emphasises the visual, pointing towards a world of gazes, mirrors and spectacles”. I feel that this quote (also used prior to the article to introduce such subject matter) echoes the idea of how fashion bloggers work, allowing understanding for how gazes of phone cameras, mirrors and the spectacles of the fashion industries alike for instance can impact on someones self esteem and also how they work and build their careers.

Having said that though, Song has built such an empire she has been in Vogue, Forbes and walked the D&G SS17 runway for NYFW, and this article also discusses how such online presences have such profound impact that they could cause a tipping point with magazines whereby publications become far and few between due to the domination of online influencers and online presence.

Sources: Last Accessed: 1st May 2017 Last Accessed: 1st May 2017

Stratton, J. (1996). Plastic Bodies. In: Rogers, M. (1999). Barbie Culture: Sage Publications. P.113.

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Professional Context – Instagram Account for FMP Magazine

I decided as part of my FMP and professional context, that I would set up an Instagram account dedicated to my magazine, titled, ‘The Industry’ in order to promote my magazine whilst sharing examples of content to an International audience. In addition, I felt not only may this generate some interest in the magazine, that it would also allow for feedback and demographic data of viewers and followers alike to be collated in order to understand whether my target audience of predominantly females between the ages of 18-24 is accurate, and if not, take on board this feedback and understand the audience better in order to produce relevant content going forwards. In regard to target audience, if the demographic isn’t as expected, this feedback will allow me to understand how to pitch this magazine going forwards and understand which countries are looking at my content in regard to further promotion and potentially stocking the magazine going forwards, and in the future development, post MA of my magazine.

As I am also hoping to show the magazine digitally on a website/blog, this information would also allow me to understand again who to target, as well as understanding which subject topics are best received and take on any feedback which can be implemented to strengthen both the print based publication and the online platform.

In regard to posts, a range of features, quotes and interviews have been posted in series’ of 3 in order to curate the account in a well-thought out and thought provoking manner, whilst also grouping interviews, features and subject matters alike. Each feature or article for example, has been mocked up to showcase how this would look as a magazine spread, whilst also adding a professional and consistent approach to the Instagram feed.

As well as promoting the magazine, the account also promotes my personal practice and interests surrounding the subject matter of my MA, and using hashtags for both the MA Creative Practice course, and hashtags/user tags for each post, a particular audience can be targeted via using relevant search points, i.e. #selfperception #bodyimage #fashionblogger #graphicdesign #magazinedesign #editorialdesign #designer #macreativepractice2017



Source: TheIndustryMagazine_

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Articles – Male MUAs: Manny Guieterrez and Jeffrey Star

Below shows links to 4 articles which I found and have referenced within my Male MUAs article for my FMP magazine. I have decided to not include the full articles on my blog, however have decided to give a brief overview of the content and context as to why they were selected.

The article I am writing talks about the slow transitions in 21st century in regard to males becoming prominent in the beauty industry whereby for years women have been in charge and have been the face of brands, however beauty and gender boundaries are now blurring.

Manny and Jeffree have set a new precedent that males can also be apart of the cosmetics world to, and succeed, even though the fight is harder and you can get more criticism and judgements. The articles below tell their stories and also reveal how they have been put down at times and made to question their career and their sexualities along the way whilst following their passions. – Last Accessed: 26/04/17 – Last Accessed: 26/04/17 – Last Accessed: 26/04/17 – Last Accessed: 26/04/17

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