Articles: Aimee Song of Song of Style

Below shows links to 2 articles which I found and have referenced within my Aimee Song: Modern Muse article for my FMP magazine. I have decided to not include the full articles on my blog, however have decided to give a brief overview of the content and context as to why they were selected.

These articles were chosen for inspiration and quotes for my Modern Muse article which explores how fashion bloggers have been a positive influence on a changing industry, whereby bloggers are also influencing magazines and the design houses, utilising their platforms for marketing, whilst also how one can build a fashion empire and promote a positive career path, even though this could potentially damage self-perceptions.

I have found through my research to date, that many bloggers can project a lifestyle which is unattainable, however Song promotes a route which can be followed by others now due to her book Capture Your Style, as discussed in a Semester 1 presentation and blog posts. This book is a guide on how to curate your Instagram feed to essentially choose how you want to present yourself. Stratton (1996), however prior to social media summarised this well stating, “With enough work people can construct the appearance that they want. Such understanding emphasises the visual, pointing towards a world of gazes, mirrors and spectacles”. I feel that this quote (also used prior to the article to introduce such subject matter) echoes the idea of how fashion bloggers work, allowing understanding for how gazes of phone cameras, mirrors and the spectacles of the fashion industries alike for instance can impact on someones self esteem and also how they work and build their careers.

Having said that though, Song has built such an empire she has been in Vogue, Forbes and walked the D&G SS17 runway for NYFW, and this article also discusses how such online presences have such profound impact that they could cause a tipping point with magazines whereby publications become far and few between due to the domination of online influencers and online presence.

Sources:

http://www.instyle.co.uk/lifestyle/aimee-song-blogger-and-influencer-interview#FV4ywJWRtaxip32v.99 Last Accessed: 1st May 2017

http://www.billionaire.com/interviews/624/aimee-song-interview-world-wide-wardrobe Last Accessed: 1st May 2017

Stratton, J. (1996). Plastic Bodies. In: Rogers, M. (1999). Barbie Culture: Sage Publications. P.113.

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Professional Context – Instagram Account for FMP Magazine

I decided as part of my FMP and professional context, that I would set up an Instagram account dedicated to my magazine, titled, ‘The Industry’ in order to promote my magazine whilst sharing examples of content to an International audience. In addition, I felt not only may this generate some interest in the magazine, that it would also allow for feedback and demographic data of viewers and followers alike to be collated in order to understand whether my target audience of predominantly females between the ages of 18-24 is accurate, and if not, take on board this feedback and understand the audience better in order to produce relevant content going forwards. In regard to target audience, if the demographic isn’t as expected, this feedback will allow me to understand how to pitch this magazine going forwards and understand which countries are looking at my content in regard to further promotion and potentially stocking the magazine going forwards, and in the future development, post MA of my magazine.

As I am also hoping to show the magazine digitally on a website/blog, this information would also allow me to understand again who to target, as well as understanding which subject topics are best received and take on any feedback which can be implemented to strengthen both the print based publication and the online platform.

In regard to posts, a range of features, quotes and interviews have been posted in series’ of 3 in order to curate the account in a well-thought out and thought provoking manner, whilst also grouping interviews, features and subject matters alike. Each feature or article for example, has been mocked up to showcase how this would look as a magazine spread, whilst also adding a professional and consistent approach to the Instagram feed.

As well as promoting the magazine, the account also promotes my personal practice and interests surrounding the subject matter of my MA, and using hashtags for both the MA Creative Practice course, and hashtags/user tags for each post, a particular audience can be targeted via using relevant search points, i.e. #selfperception #bodyimage #fashionblogger #graphicdesign #magazinedesign #editorialdesign #designer #macreativepractice2017

 

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Source: TheIndustryMagazine_

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‘Porn Chic’ within the Beauty and Fashion Industries

Whilst in my most recent tutorial with my supervisor, I showed my FMP magazine development and explained the articles and associative imagery when it was mentioned that several images chosen from both the beauty and fashion industries were provocative and glamorous bordering on the edge of ‘porn chic’. I found the below extract from a book by Annette Lynch (2012) whom I found interesting in regard to her depiction of ‘porn chic’ and how it links to various theories such as the gaze and objectification as I had previously researched and presented on in semesters 1 and 2. The main thing I took from this extract was that despite being fashion, beauty or porn, one knows that there is a gaze behind the camera, and a gaze in front of the screen, i.e. social media, or magazine the image ends up in, therefore one is aware of making oneself ‘desirable’ for the viewer through self-objectification. This has also much significance in regard to the below images shown and how sexual objectification  is now a tool or commodity in which one can sell herself, a brand or a product in a promiscious manner.

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Source: Porn Chic by Annette Lynch (2012)

I plan on using a series of cropped images from the fashion and beauty industries to relay the ideology of ‘porn chic’ in the 21st century, showing how glamorised and sexualised non-sex industries have become, linking to the theories below which have been covered in my semester 1 and 2 research, and in my dissertation.

The images will be used to either create a series of satirical, critical design led (dunno and raby’s ideology as worked with in semester 1 and 2) or a visual, photographic editorial feature which will be placed centrally in the magazine, breaking up the articles and putting into context the images and underlying messages in a to the point, yet subtle manner.

  • Objectification
  • Self-Objectificaton
  • The Male Gaze
  • The Self-Surveying Gaze

Examples of ‘porn chic’ can be found below from a range of images which I collated for various articles for my FMP magazine. Further images will be sourced to produce the advertisements or visual editorial piece as noted above.

Samantha Ravndahl:

Image Sources: Last accessed 29th April 2017.

https://wallpapers.wallhaven.cc/wallpapers/full/wallhaven-423964.jpg

https://wallpapers.wallhaven.cc/wallpapers/full/wallhaven-436834.jpg

https://s-media-cache-ak0.pinimg.com/originals/f2/49/1c/f2491c7a1f4bec7eea690748464ef8a5.jpg

https://s-media-cache-ak0.pinimg.com/originals/ed/7a/43/ed7a4339dbf45e5377ce2f512d9fed77.jpg

https://wallpapers.wallhaven.cc/wallpapers/full/wallhaven-424567.jpg

http://data.whicdn.com/images/228911038/original.jpg

https://s-media-cache-ak0.pinimg.com/736x/ab/f6/3b/abf63bc2791f4e09ada7394b73116e02.jpg

https://s-media-cache-ak0.pinimg.com/736x/b5/6c/5e/b56c5e38dbea19845885e503e15241c7.jpg

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Kylie Jenner:

Image Sources: Last accessed 29th April 2017.

http://celebmafia.com/wp-content/uploads/2017/02/kylie-jenner-photoshoot-for-kyliecosmetics-2017-1.jpg

http://celebmafia.com/wp-content/uploads/2017/02/kylie-jenner-photoshoot-for-kyliecosmetics-2017-2.jpg

http://celebmafia.com/wp-content/uploads/2017/02/kylie-jenner-photoshoot-for-kyliecosmetics-2017-3.jpg

http://celebmafia.com/wp-content/uploads/2017/02/kylie-jenner-photoshoot-for-kyliecosmetics-2017-6.jpg

http://celebmafia.com/wp-content/uploads/2017/02/kylie-jenner-photoshoot-for-kyliecosmetics-2017-4.jpg

http://www.gotceleb.com/kylie-jenner-kylie-cosmetics-ky-majesty-photoshoot-2016-adds-2016-06-17.html/kylie-jenner-kylie-cosmetics-ky-majesty-2016-05

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Good American:

Image Sources: Last accessed 29th April 2017.

http://n.nordstrommedia.com/id/d04d444a-cbba-4382-a07e-8d584fa61782.jpeg?w=1080&h=500

http://n.nordstrommedia.com/id/bbd60cc6-1898-45dc-91ab-615566e5f9ab.jpeg?w=720&h=1000

http://thehollywoodunlocked.com/wp-content/uploads/2016/11/khloe-kardashian-denim-101816.jpg

https://cdn1.vox-cdn.com/uploads/chorus_asset/file/7369271/good-legs-launch-2b.jpg

https://peopledotcom.files.wordpress.com/2016/10/khloe_people_shoot.jpg?w=3583&h=5375

https://peopledotcom.files.wordpress.com/2016/10/people_shot4_080.jpg?w=3761&h=5642

https://peopledotcom.files.wordpress.com/2016/10/people_shot4_0621.jpg?w=3761

http://www.nawo.com/wp-content/uploads/2016/10/Good-American-Good-Legs-Destroyed-Skinny-Jeans-in-Black.jpg

https://peopledotcom.files.wordpress.com/2017/02/khloe-k-good-american.jpg?w=1500&h=1340

https://cdn.shopify.com/s/files/1/1381/0415/files/good-american-good-waist-crop-jeans-2.jpg?5538872667922604698

https://cdn.shopify.com/s/files/1/1381/0415/files/20170302-good-american-jeans-good-legs-slider-01_ec11f380-4530-44b8-9f3d-fff023ec1f2e.jpg?6059065293543930928

http://thejeansblog.com/wp-content/uploads/2016/10/good-american-campaign-1.jpg

https://peopledotcom.files.wordpress.com/2017/02/161128_goodamerican_1538_f3_rgb.jpg?w=6369&h=3000

http://thejeansblog.com/wp-content/uploads/2016/10/good-american-campaign-5.jpg

http://thejeansblog.com/wp-content/uploads/2016/10/good-american-campaign-4.jpg

http://www.elle.com/fashion/news/a40122/khloe-kardashian-good-american-denim-interview/

http://www.harpersbazaar.com/fashion/trends/news/a18293/khloe-kardashian-good-american-jeans/

 

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Articles – Male MUAs: Manny Guieterrez and Jeffrey Star

Below shows links to 4 articles which I found and have referenced within my Male MUAs article for my FMP magazine. I have decided to not include the full articles on my blog, however have decided to give a brief overview of the content and context as to why they were selected.

The article I am writing talks about the slow transitions in 21st century in regard to males becoming prominent in the beauty industry whereby for years women have been in charge and have been the face of brands, however beauty and gender boundaries are now blurring.

Manny and Jeffree have set a new precedent that males can also be apart of the cosmetics world to, and succeed, even though the fight is harder and you can get more criticism and judgements. The articles below tell their stories and also reveal how they have been put down at times and made to question their career and their sexualities along the way whilst following their passions.

http://www.refinery29.uk/2016/04/108463/patrick-starrr-manny-mua-youtube-interview – Last Accessed: 26/04/17

https://jeffreestarcosmetics.com/pages/about-us – Last Accessed: 26/04/17

http://www.refinery29.uk/2016/04/108463/patrick-starrr-manny-mua-youtube-interview – Last Accessed: 26/04/17

http://www.nylon.com/articles/jeffree-star-interview-nylon-april-2016 – Last Accessed: 26/04/17

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Good American & Press Enquiry Email

I came across Good American whilst watching a new episode of KUWTK and was surprised at how positive this new denim brand is, founded by Khloe Kardashian and Emma Greedy, and felt it was important add this into my magazine to showcase how some parts of the industry are trying to push positivity and diversity opposed to streamlining ‘stereotypical model looks’. The campaign features ‘real’ women sourced through a social media campaign for models and features a range of ethnicities, body shapes and sizes. Khloe Kardashian also features for marketing purposes. Good American produce and sell jeans from size 00-24, with the US average being a size 16.

The only criticism I have is that the images are very ‘porn chic’ and project a glamourous and almost self-objectified image of women, which some could interpret that this is how women should be, especially those buying into the brand, alluding to the dea that if one wears such brand or garments, could also look like this to, opposed to their argument of ‘denim for all’ regardless of body type, size or ethnicity.

About Good American:

“GOOD AMERICAN is a denim focused fashion brand designed for a curvier, sexier and stronger shape.

The pivotal brand originated from a conversation between Khloe Kardashian and Emma Grede about what it means to be a woman today. “We believe everybody deserves to be shown off. Fashion should be made to fit women, not the other way around. Body ideals really have shifted in the last few years”, says Emma.

“Emma and I both agreed there was something missing from the denim community,” says Khloe. “Whenever we bought new jeans, it was hard for us to find a pair that fit our body types, and even when we did they’d always need alterations. We knew if we both had this problem, there must be tons of girls who did too. So we set out to make a denim line that’s sexy and flattering, and made to fit you – not the other way round.”

It takes one hundred hands to make one pair of Good American jeans.”

Source: https://www.goodamerican.com/pages/about

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Below shows a message which was emailed to Good American Press Enquiries team in LA in order to see if it is possible to arrange an interview/phone call or collect some statements about the brand and their positive influence on the fashion Industry. I wanted to contact them directly to see if primary research could be obtained, opposed to using secondary research for the article I plan on writing.
Hi there, I hope that you are well.
 
I am currently finishing my MA studies in Fashion Communication at Leeds College of Art in the UKA, and I am producing a magazine regarding current positive influenced in the Fashion Industry.
 
I love the Good American story, and feel that is such a positive step for the industry and would love to speak with someone to get some statements or a possible interview so I can showcase this in my magazine. I would really be able to love to share with the UK the positivity of diversity and the brand message of Good American.
 
Would it be possible at all to speak with a spokesperson or have a contact email/phone number for someone who may be able to help with my press enquiry?
 
Many thanks and I look forward to hearing from you soon,
Danielle Muntyan


Update 15th May 2017: No reply has been given from Good American regarding a statement or interview.
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Magazine Layout Development 10

Magazine Pages April 27th by DanielleMuntyan on Scribd

Feedback from Editorial Designer Jade Connolly:

Spread 4: great!! I love how your body flows from your title
Spread 5: widow – 1st paragraph (looks so much better aligned to the bottom!!)
Spread 7: widow – 7th paragraph
Spread 23: try to make the title directly in the middle of the top of the page and the start of the body
Spread 24: widows on 2nd and 7th paragraphs
Spread 26: widow on the right column, 4th paragraph
All the good American stuff is GREAT!!! Fab layout! Everything seems perfect from there onwards!
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