Additional Interviews/Image Requests

Additional interviews have been carried out with the following in order to gain different perspectives on my research topic to include in my magazine:

  • Stephane Alexandre from Milk and Honey – interview regarding the blogger collective showcasing a positive platform for young women to view online – including fashion, lifestyle, beauty, travel and faith.
  • Nadine LeBlond – perspective on the Fashion industry, body image and self-perception from the viewpoint of an Art Director/Creative Director.
  • Charlotte Stacey – viewpoint of a Westerner living in Japan, and her perspective on Japanese beauty trends.
  • Bobbie Rae (Gastall) – viewpoint of a feminist illustrator.

All interviews have carried out the same ethical practices as laid out in semester 2, following good working practice.

Additional images for the magazine have been requested from the following forming a collaborative nature and involvement in the magazine:

  • Nadine LeBlond
  • Talia White
  • Charlotte Stacey
  • Bobbi Rae (Gastall)
  • Nicole Takahashi
  • ASOS
  • Milk and Honey (Stephane Alexandre)
  • ‘Selfie Callout’ – a callout was used on social media platforms to gain selfies from people whom wished to be apart of my ‘selfie feature’ in the magazine. I had over 30 responses from a range of males and females varying in age.

This is working towards objective:

1. To understand the ways in which Social Media and Magazines can affect self-perceptions and issues:

A) With body image (Females, 18-24)

B) With body image on a cross-cultural scale (Females, 18-24; Tokyo, Japan).

2. To understand policies and guidelines within the Fashion and Beauty Industries currently encouraging positive body image.

3. To work with and interview those both actively working in the Fashion and Beauty Industries, and those on a consumer/follower/user basis, to compare behaviours and perspectives in relation to body image and self-perceptions.

4. To prototype a range of design work targeted at 18-24 year old women, highlighting impacts of cross-cultural beauty/fashion trends on self-perceptions and body image.

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Professional Context – Crit/Consultation with Nadine LeBlond regarding Magazine Feedback/Future Interview

I have recently gained a new career mentor, Nadine LeBlond, a freelance Art Director and Creative Director working within the fashion industry (clients include TK Maxx, Givenchy and Hearst Magazines, for example), and have been have conversations with her over the past few months in regard to career progression, interview briefs for full time roles, portfolio advice and my FMP project.

I began talking to Nadine via a mutual connection in the industry several months ago, and find her advice and guidance really beneficial, honest and crucial to my future path. I feel very lucky to of made such a connection via my existing networks within the Industry whom works in the same field as I do, and has experience which I can call upon when needed in regard to both FMP/MA and career advice/expertise.

I wanted to gain some editorial feedback based on Nadine’s time working for Hearst Magazine, and received the following feedback.

It was also discussed and agreed that Nadine would carry out an interview based on my research topic/magazine in regard to the perspective of the body image and self-perception in the industry based on the viewpoint of an Art Director/Creative Director, and how from the design/concept side ideas are relayed out into realised visuals which embody positive body-image, whilst also questioning ethically what it is like to work with brands who don’t do so/agree with this commercial and moral strategy. This is something I have struggled with before whilst working on a freelance basis and with agencies in the past, and I think this will add a really crucial and critical point of view to add to my magazine. This interview/article will focus on someone who creates content, opposed to critiquing and analysing content itself in an isolated context. The interview is to be carried out in the next 2 weeks in order to meet deadlines for editing and print.

Feedback from Art Director and Creative Director, Nadine LeBlond:

“It’s cool. Has some great pieces in and some great layouts. I would maybe work on the narrative in terms of beginning/middle/end… in terms of articles so that there is a natural flow in terms of reading. So work on the contents/cover and work out what goes where… then break up the stories with the punchy facts / quotes to reiterate the narrative.

I would change the order of articles so that you’ve introduced certain concepts then follow with the positive brand stuff. Then compare to a really strong magazine in terms of length/content”

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Magazine Mockups for Instagram

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Above shows an example of various magazine spread mockups which were posted on The Industry magazine Instagram account which were created (prior to being printed throughout development stages) to test readership, test future audience and allow for insight and analytics to be built, all of which could be built into future works and that of issue 02 also. These also allowed to test response on design, creative approach and content whilst building a local, national and international audience.

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Marie Claire Article/VICE Documentary: Live Streaming Girls in China

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Source: Marie Claire, June 2017. News Feed.

Source: YouTube/Vice

This is working towards objective:

1. To understand the ways in which Social Media and Magazines can affect self-perceptions and issues:

A) With body image (Females, 18-24)
B) With body image on a cross-cultural scale (Females, 18-24; Tokyo, Japan).

3. To work with and interview those both actively working in the Fashion and Beauty Industries, and those on a consumer/follower/user basis, to compare behaviours and perspectives in relation to body image and self-perceptions.

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Revised Schedule

To help with time management now I am working full time, I have put together a revised schedule to help with finishing off this project to the best of my ability. I do not have free time in the day as I did in the previous modules, so planning to this extent helps me to see in advance how my project will be managed and come to complete fruition. Below shows a list of things to be completed in order to get my magazine completed and to print. I have also included any exhibtions or relevant reading whih will help with my magazine or blog.

  • Cover
  • Contents Page
  • Re-ordering of magazine
  • Print magazine to check image quality/proof reading/finalise any changes
  • World News
  • Selfie spread
  • Quotes from anonymous survey spread
  • Article: self-photography, narcissism and social media
  • Article: milk and honey
  • Harajuku/decora spread
  • Photoshoot with Charlotte: Insta-glam – from zero to hero
  • Article: social media, mental health and eating disorders
  • Article: porn chic and self-objectification
  • Article: live streaming in China
  • Disobediant Bodies Exhibition at The Hepworth, Wakefield
  • Article: Vogue Japan
  • Article: Bobbi Rae/Bobbi Gastall
  • Top fashion bloggers – east and west
  • Tanning and skin-lightening adverts
  • Book/exhibition reviews
  • Product/designer tags
  • Article: Nadine LeBlond
  • Article: Charlotte Stacey

I have worked out when the above will be completed in order to get the magazine to print, the week commencing 10th July.

Week commencing 29th May:

  • Selfie spread
  • Quotes from anonymous survey spread
  • Article: self-photography, narcissism and social media

Week commencing 5th June:

  • Article: milk and honey
  • Harajuku/decora spread
  • Photoshoot with Charlotte: Insta-glam – from zero to hero
  • Disobediant Bodies Exhibition at The Hepworth, Wakefield
  • Article: social media, mental health and eating disorders
  • Tanning and skin-lightening adverts

Week commencing 12th June:

  • Article: Nadine LeBlond
  • Article: Charlotte Stacey
  • Article: porn chic and self-objectification
  • Article: Vogue Japan
  • Article: live streaming in China

Week commencing 19th June:

  • Top fashion bloggers – east and west
  • Article: Bobbi Rae/Bobbi Gastall
  • World News
  • Exhibition/book reviews

Week commencing 23rd June:

  • Cover
  • Contents Page
  • Re-ordering of magazine

Week commencing 3rd July:

  • Print magazine to check image quality/proof reading/finalise any changes

Week commencing 10th July:

  • Send magazine to print

Post 10th of July, I want to focus on my blog and photographing the magazine when it returns to me (for website, portfolio and ‘design boards’ for submission), whilst also focusing more on professional context and how the magazine can be promoted, sending digital versions to magazine stockists locally, nationally and internationally to see if they would like to place an order for any printed copies.

 

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Notes from Tutorial

Below shows a list of notes made in my most recent tutorial with my tutor. I am hoping to revise the magazine and reschedule in order to fit in several points noted below to strengthen the magazine and its content.

  • Speak to Charlotte about article and photo shoot
  • Centrefold?
  • China live streams?/ad/juxtaposed east and west
  • Put clothing brands/prices with relevant imagery in magazine (Aimee song/asos/etc/nicole beauty brands)
  • Photography for adverts?
  • Japan photography?
  • Design work in magazine (book that has been published?)
  • Mental health article ‘Backlash’
  • Captions below headlines?
  • Porn chic quotes? Re look at images
  • Check all images are high res
  • Library (library interventions)
  • Re-plan going forward what is left to be done
  • Reflection on FMP to date
  • Quotes from Anon Survey (Semester 2) > Put after ‘Selfie’ Advert (in style of social media famous)
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Photography from Nicole Takahashi

Initially Nicole Takahashi was going to write an article regarding blogger culture in Japan and the differences between blogging in the West, however due to time constraints this has not be able to happen, and instead a question and answer interview has been included in the magazine instead. The article discusses beauty products and regimes contrasting East and Western culture, and takes a different perspective to that originally planned, however feel this has worked out to the advantage of the magazine adding a different context not previously discussed.

In support of this, Nicole has sent over a selection of images for me to use in the magazine. These can be shown below, and contribute to the collaborative nature of the magazine.

This is working towards objective:

1. To understand the ways in which Social Media and Magazines can affect self-perceptions and issues:

A) With body image (Females, 18-24)

B) With body image on a cross-cultural scale (Females, 18-24; Tokyo, Japan).

3. To work with and interview those both actively working in the Fashion and Beauty Industries, and those on a consumer/follower/user basis, to compare behaviours and perspectives in relation to body image and self-perceptions.

4. To prototype a range of design work targeted at 18-24 year old women, highlighting impacts of cross-cultural beauty/fashion trends on self-perceptions and body image.

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