Professional Context – Email to Bay Backner/Upcoming Collaborative Exhibitions

I have recently been in touch with local contemporary painter and artist Bay Backner, whom creates pieces of artwork inspired by cross-cultural fashion, beauty and haute couture. Her most recent collection of work really resonated with my practice, as she focused on Japanese and Chinese icons and how they echo Western culture and ideologies, whilst also resonating with Batman’s ideology of the ‘Universal Elite’ within such industries.

Bay describes her practice as noted below:

“Fashion. Makeup. Art. They burn with shared history, ritual and culture. The Japanese have a word for this human need: ‘kazaru’. It means ‘to transform through adornment’, to make something extraordinary, even sublime. I paint contemporary images of adornment – of fashion, style and beauty – to explore and celebrate this desire for transformation.

Source: About Bay Backner (last sourced 18th July 2017)

I started creating a dialogue with Bay via email in mid-June, and have since carried on talking to her about our practices, work and interests, and have been lucky enough to now have confirmed that the first edition of The Industry magazine will be showcased alongside her work to compliment her ideologies with theoretical and contextual undertones at two exhibitions this year. These are noted below. This opens up doors for the magazine to gain national exposure alongside recognised artists, designers and creative a like, whilst being seen by a range of people who have similar interests, and perhaps work in either the beauty or fashion industries also.

  1. ‘Modern Colour’
    Location:
    Tambourine, in Saltaire.
    Work featured: Myself, Bay Backner and that of surface pattern designer Catherine Worsley (http://www.northernlightscreative.co.uk/), as well as The Outdoor Print Company. 
    Dates:
    27th July – Mid-Sept, 2017
  2. Exhibition Title: TBC
    Location: The Gallery at Munro House, Leeds.
    Work featured: Myself, and Bay Backner. There is also the possibility here to arrange some form of event around the opening night celebrating our work and how they combine together to send out a unified, strong message.
    Dates: 1st week of October, 2017

This is also a really great stepping stone and platform to engage readers and potential contributors with the magazine ahead of Issue 02. In addition, as I haven’t had time throughout the module to arrange my own exhibition, due to workload of the magazine itself and prioritising this, it will be great to be able to plan for, and to showcase my work at events in the near future, once the magazine has been printed and is finalised.

I also plan on working closely with Bay regarding the opening night of the exhibition held at Munro House, to have a collaborative event.

This is working toward objective:

4. To prototype a range of design work targeted at 18-24 year old women, highlighting impacts of cross-cultural beauty/fashion trends on self-perceptions and body image.

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Professional Context: ISSU – Publishing ‘The Industry’ Magazine (Issue 01) Internationally/Sharing via Dropbox Locally and Nationally

In order to share my magazine around the world, Internationally, via digital mediums, the first edition of The Industry magazine has been shared on ISSU – an online publishing platform, which allows anyone around the world to read it. However, some content has had to be removed as some images cannot be recirculated or sold online, therefore it has been edited to be ethical and show good working practice.

In addition, by using ISSU to showcase and publish on an International scale, this will hopefully gain interest from readers, and possibly raise interest for potential contributors for issue 2.

In addition, as costs and budgets for printing the magazine meant that I could not print one for everyone who contributed or that has shown interest to date, by sharing in this way it means everyone, if they want to, can read it. In addition, it has also be shared via Facebook and via Dropbox allowing for a range of people, locally and nationally to access the magazine via a download link from Dropbox.

The above sharing platforms, including social media, showcase how my magazine will gain further local, national and international context and interest, being shared digitally, whilst also being a good platform to find other independent magazines for designers and writers for collars Internationally whom have similar interests for future editions.

This is working toward objective:

4. To prototype a range of design work targeted at 18-24 year old women, highlighting impacts of cross-cultural beauty/fashion trends on self-perceptions and body image.

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Email to LCA Blenheim Walk Library regarding Acquisition of The Industry Magazine

I have contacted the Library Manager at LCA, regarding an acquisition of the first issue of The Industry magazine, to allow the magazine to act as an academic tool and sourcebook of information to students interested within the fashion and beauty industries, whom may be studying on Fashion Design pathways, Photography pathways or Graphic Design pathways. My magazine has now become a creative object, as well as an informative ‘book’, and feel it lends itself to a library setting to allow others whom are likeminded and have similar interests within the industry to gain different perspectives.

Below shows my email to the library manager.

Since sending the email on the 13th July 2017 (shown below), I received an email back asking to arrange a short meeting to discuss where and how my magazine would be showcased in the library, meaning that acquisition will take place. This meeting will take place on the 25th July, and the magazine will then be able to view only in the library from this day onwards.

13th July 2017

Hi there,

I hope that you are well.

Janine Sykes passed on your contact details so I could get in touch regarding possibly donating a copy of a magazine I have written, designed and edited to the library to be featured in your magazine section at Bleheim Walk. I am just completing the MA Creative Practice course, and think my magazine would be of interest and academic reference to Fashion, Graphic Design and Photography students at LCA.

My magazine, The Industry aims to highlight cultural truths about the beauty and fashion industries. The MA project and magazine derived from an ‘inside’ interest in how these industries and the rise of social media can affect ones self-perception and self-esteem. It’s aim is to showcase content, articles and truths, whilst educating and informing those who are interested in, or work in the beauty and fashion industries around the world. In addition, it aims to raise awareness of the positve outlets and marketing strategies which are outlined to combat this, and fight for one to be accepting of themselves in a world where we often strive to be like, act like, or look like someone else.This issue looks at Western and Eastern cultures, in an aim to understand how trends, brands, blogger empires and social media compare and contrast, and how this affects perceptions and self-perceptions. The Industry puts a spotlight on cross-cultural ‘ideals’ and critical perspectives relating to self-esteem and narcissim in context.

Nine months of research, candid interviews, collaboration and writing have gone into this first edition of The Industry magazine, gaining exclusive access to the likes of models, bloggers, Vogue Japan and ASOS, to give readers an honest and insightful, yet critical and cynical view of the voices within the industries which are dominating the 21st century, and I believe it would be a great addition to your library.

I am in the process of getting the magazine printed, and I should have the printed and bound copies back by next Friday. 

Please let me know your thoughts, and if possible, I will bring in a copy to showcase within the library.

Many thanks,

Danielle Muntyan

Update 30th July 2017:

The first issue of The Industry magazine can now be found in the Blenheim Walk library at LCA, and will hopefully be included in the Creative Advertising academic reading lists for the academic year starting in Sept 2017.

This is working toward objective:

4. To prototype a range of design work targeted at 18-24 year old women, highlighting impacts of cross-cultural beauty/fashion trends on self-perceptions and body image.

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Tutorial Notes – 12/07/17

Below shows a list of points raised in my last tutorial regarding the first issue of The Industry magazine. This will act as a check list for ensuring that any final changes are made before going to print.

By going through the magazine with my tutor, this highlighted occasional errors which were to be fixed, and also highlighted key areas to included throughout my blog to ensure successful completion of the module.

Magazine & Blog

  • Future plans (include sourcing exhibitions for the magazine and future magazine to be in/barriers to selling magazine/collections/own exhibition/digital version and website including submissions -> ‘collective’ approach similar to M&H -> cite collaborations and contributions to date and how this can be expanded)
  • Evaluation – independant mag/creative object in curated exhibition around the country/critique with global perspective/academic document -> use to other students and route to PhD through on-going project and further development of practice
  • When evaluating think about how magazine functions on levels noted above
  • Evaluation on objectives and set new objectives
  • Email Janine ‘editors note’
  • Add ‘contents page’ title and sort numbers
  • Widows on social media page
  • Red lines of selfie spread
  • Bobbi – widow
  • Check widows throughout
  • Intro – perspectives/voices from within and people who work in it (reflection on itself and the industry)
  • Add in ‘about’ – speak to work about mentioning company name on blog and in magazine

Other:

  • Ask Bay where/when magazine will be shown & ask for address (will be printed and collected next week to be sent out)
  • Kirsty Carver – library acquisition of magazine
  • Look into relevance of including job/interviews on blog?? (Voices in the industry and ethical perspectives – beauty industry and insider perspective in relation to practice and magazine)
  • Ask Justin for 5 copies, not 4
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Magazine Pages and Cover: Final Test Print

Below shows a final print ready PDF of both the cover design, and the inner pages which will be printed prior to sending to the printers. By printing the pages myself beforehand this allows me to proof read once more, for any spelling or grammatical issues whilst also checking the quality of images, as some pages had to be altered in layout/image size, due to print quality when test printed before. This was due to missing links in the indesign file, however some images needed to be made smaller to ensure the print quality was crisp.

In addition, since the last print test, it was found that the point size of the main body copy (12pt) used throughout was very large when printed, so each page had to be redesigned and changed accordingly to accommodate a smaller point size of 9 and 10. This however, reduced the page count by 10 pages and also gave the magazine a much more polished aesthetic, being much truer to the point size used in published magazines such as Glamour, The Ballad Of and Vogue, for example.

If any final changes need to be made, the PDF will be reissued, however if no changes are required, then the PDFs will be supplied to the printers and binders.

Magazine V2 Cover by DanielleMuntyan on Scribd

Pages 9th July by DanielleMuntyan on Scribd

This is working toward objective:

4. To prototype a range of design work targeted at 18-24 year old women, highlighting impacts of cross-cultural beauty/fashion trends on self-perceptions and body image.

Continue Reading

Bibliography

Below shows a full bibliography from Issue 01 of The Industry Magazine.

Books, Articles and Journals

Ashikari, M. (2005). Cultivating Japanese Whiteness. P.73.

Bauman, Z. (2004). The Self in a Consumer Society. P.36.

Gibson, F (2012). Fashion and Celebrity Culture. London: Berg by Bloomsbury. P.126.

Gibson, F (2012). Fashion and Celebrity Culture. London: Berg by Bloomsbury. P.135.

Gonzalez, L. (2012). Fashion Photography: Selling Magazines. P.1

Hesse-Biber, S. (1996). Body Business. In: Hesse-Biber, S “Am I thin enough yet?” The Commercialisation of Identity. Oxford: Oxford University Press. P.31.

Hesse-Biber, Sharlene, Patricia Leavy, Courtney E. Quinn, an Julia Zoino. (2006) “The Mass Marketing of Disordered Eating and Eating Disorders: The Social Psychology of Women, thinness and Culture.” Women Studies International Forum 29, P.217.

Kikuchi et al. (2015). in: Tagal et al. (2016). Faces with Light Makeup asre Better Recognised than Faces with Heavy Makeup. P.5.

Lowen, A. (1997). Narcissism: Denial of the True Self. P.25.

Lynch, A. (2012). Porn Chic: Exploring the Contours of Raunch Eroticism. P. 7.

Mulvey, L. (1999). Woman as Image, Man as Bearer of the Look. In: Leo Braudy and Marshall Cohen “Visual Pleasure and Narrative Cinema.” P.837.

Rae, B. (2017). Drawn Together.

Rumsey, Nichola, and Diana Harcourt. (2012) The Oxford Handbook of the Psychology of Appearance. Oxford: Oxford UP, 2012. P. 217.

Saunders, M. (2012) “Research Methods for Business Students” 6th edition, Pearson Education Limited, P.144.

Saunders, M. (2012) “Research Methods for Business Students” 6th edition, Pearson Education Limited, P.140.

Saunders, M. (2012) “Research Methods for Business Students” 6th edition, Pearson Education Limited, P.141.

Saunders, M. (2012) “Research Methods for Business Students” 6th edition, Pearson Education Limited, P.143.

Shields, V & Heinecken, D (2002). Measuring Up: How Advertising Affects Self-Image. USA: University of Pennsylvania Press. p. 106.

Stratton, J. (1996). Plastic Bodies. In: Rogers, M. (1999). Barbie Culture: Sage Publications. P.113.

Tagal et al. (2016). Faces with Light Makeup asre Better Recognised than Faces with Heavy Makeup. P.1.

Turner, J. C., & Tajfel, H. (1986). The social identity theory of intergroup behavior. Psychology of intergroup relations, 7-24.

Vuelio. (2016). UK Bloggers Survey. P. 3, 5.

Wagatsuma (1967, P.407) in: Ashikari, M. (2005). Cultivating Japanese Whiteness. P.75.

Warchooki, H. (2007). Depiction of Female Beauty in Fashion Versus Fitness Magazines: Implications for the Development of Body Dissatisfaction. P.10.

Online Articles

B-EAT. (2011). Media Guidelines. Available at: https://www.b-eat.co.uk/assets/000/000/072/BeatMediaGuidelines_original.pdf

High Snob Society. (2017). Social Media and Narcissism. Available at: http://www.highsnobiety.com/2017/03/14/social-media-narcissism/?utm_campaign=Highsnobiety+Post&utm_source=facebook Last Accessed: 12th June 2017.

Interview. (2016). Patrick Starr and Manny Mua on YouTube. Available at: http://www.refinery29.uk/2016/04/108463/patrick-starrr-manny-mua-youtube-interview

Kardashian, K. Greedy, E. (2016). Khloe Kardashian On Why She Doesn’t Want You To Call Her New Jea Line “Plus Size”. Available at: http://www.harpersbazaar.com/fashion/trends/news/a18293/khloe-kardashian-good-american-jeans/ Last Accessed: 23rd July 2017.

Kardashian, K. Greedy, E. (2016). Khloe Kardashian Thanks Jennifer Lopez for Making Her Feel Comfortable With Her Curves. Available at: http://www.elle.com/fashion/news/a40122/khloe-kardashian-good-american-denim-interview/ Last Accessed: 23rd July 2017.

Klein, K. (2013). Why Don’t I Look Like Her? The Impact of Social Media on Female Body Image. Available: http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=1749
P.75. Last accessed: 1st February 2017.

Lacan, J. (1936). What is Jacques Lacan’s “Mirror Stage” theory? Available: https://www.saylor.org/site/wp-content/themes/Edu/curriculum/curriculumQAAJAX.php?action=getcourseunitqas Last Accessed: 6th February 2017.

Last Accessed: 26th April 2017.

Liu, M. (2014). Obstructing the Male Gaze. Available at: http://www.huffingtonpost.com/maria-x-liu/obstructing-the-male-gaze_b_6322936.html Last Accessed: 21st May 2017.

Milk and Honey. (2016). The Dare. Available at: http://www.itsmilkandhoney.com/milk-honey-dare/ Last Accessed: 23rd July 2017.

Song, A. (2017). 4.4 Million Followers And Counting. What’s Aimee’s Instagram Secret? Available at: http://www.instyle.co.uk/lifestyle/aimee-song-blogger-and-influencer-interview#FV4ywJWRtaxip32v.99 Last Accessed: 23rd July 2017.

Song, A. (2017). Aimee Song Interview: World Wide Interview. Available at: http://www.instyle.co.uk/lifestyle/aimee-song-blogger-and-influencer-interview#FV4ywJWRtaxip32v.99 Last Accessed: 23rd July 2017.

Star, J. (2016). Interview with Jeffree Star. Available at: http://www.nylon.com/articles/jeffree-star-interview-nylon-april-2016 Last Accessed: : 26th April 2017.

Star, J. (2017). About Us. Available at: https://jeffreestarcosmetics.com/pages/about-us Last Acessed: 26th April 2017.

Takamoto, N. (2016). Japanese Beauty Secrets. Available at: http://www.byrdie.co.uk/japanese-beauty-secrets Last Accessed: 28th May 2017.

Umeda, S. (2014). Japan: Possession of Child Pornography Finally Punishable. Available at: http://www.loc.gov/law/foreign-news/article/japan-possession-of-child-pornography-finally-punishable/ Last Accessed: 14th February 2017.

Vice. (2017). Chinas Live Streaming Factory. Available at: https://motherboard.vice.com/en_us/article/chinas-live-streaming-factory Last Accessed: 2nd June 2017.

Wiki. (2017). List of Vogue Japan Cover Models. Available at: https://en.wikipedia.org/wiki/List_of_Vogue_Japan_cover_models Last Accessed: 14th February 2017.

Primary Interviews from Semester 2

Anonymous. (2017). Anonymous Participant Questionnaire. Appendix 1, Danielle Muntyan, MA Creative Practice Dissertation.

ASOS. (2017) ASOS. Appendix 2, Danielle Muntyan, MA Creative Practice Dissertation.

Dexter, T. (2017). Appendix 4, Danielle Muntyan, MA Creative Practice Dissertation.

LeBlond, N. (2017).

Muramatsu, K. (2017). Vogue Japan. Appendix 6, Danielle Muntyan, MA Creative Practice Dissertation.

Ravndahl, S. (6th October 2016). Periscope.

Takashaki, N. (2017). Appendix 9, Danielle Muntyan, MA Creative Practice Dissertation.

Collaborative and Donated Images/Articles:

Edamatsu, N. (2016).

GPS Radar for ASOS Media Centre (2017).

Muntyan D. (2017).

O’Brian. (2017).

Rae, B. (2017).

Santana, E. (2016)

Stacey, C. (2017). Beauty in Japan (Article).

Takamoto, N. (2017).

White, T. (2017).

 

Sourced Images:

 

Aimee Song. (2017). Song of Style. Available at: http://www.songofstyle.com/2017/03/louis-vuitton-2.html Last Accessed: 1st May 2017.

American Apparel. (Unknown). Available at: http://assets.nydailynews.com/polopoly_fs/1.2386158.1444077403!/img/httpImage/image.jpg_gen/derivatives/gallery_1200/open.jpg Last Accessed: 1st July 2017.

American Apparel. (Unknown). Available at: http://assets.nydailynews.com/polopoly_fs/1.1714531.1465505971!/img/httpImage/image.jpg_gen/derivatives/gallery_1200/american-apparel.jpg Last Accessed: 1st July 2017.

Bazan, K. (2016). Available at: https://s-media-cache-ak0.pinimg.com/736x/87/d3/95/87d39500db4964cdf29d022a7671a012.jpg Last Accessed: 26th May 2017.

China Live Streaming. (2017). Vice. Available at:

China Live Streaming. (2017). Vice. Available at: https://motherboard.vice.com/en_us/article/chinas-live-streaming-factory Last Accessed: 28th June 2017.

Engel, J. (2016). Available at: http://3.bp.blogspot.com/-c8B2OaWjHXQ/VXBQ9ePcXRI/AAAAAAAA61U/8l_0y3Qe5Hk/s1600/streetstyle14865-web.jpg Last Accessed: 26th May 2017.

Engel, J. (2016). Available at: https://s-media-cache-ak0.pinimg.com/originals/f1/0e/4f/f10e4f6189aeb9047da4c02e2606f1fa.jpg Last Accessed: 26th May 2017.

Ferrigani, C. (2014). Style Du Monde. Available at: http://www.styledumonde.com/wp-content/uploads/2014/02/Chiara-Ferragni-by-STYLEDUMONDE-Street-Style-Fashion-Blog_MG_5050.jpg Last Accessed: 26th May 2017.

Flamcis. (2017). Instagram. Available at: https://www.instagram.com/flamcis/?hl=en Last Accessed: 21st June 2017.

Genevieve, J. (2017). Instagram. Available at: https://www.instagram.com/jamiegenevieve/?hl=en Last Accessed: 23rd July 2017.

Good American. (2016). Available at: http://thejeansblog.com/wp-content/uploads/2016/10/good-american-campaign-1.jpg Last Accessed: 23rd July 2017.

Good American. (2016). Available at: https://cdn1.vox-cdn.com/uploads/chorus_asset/file/7369271/good-legs-launch-2b.jpg Last Accessed: 23rd July 2017.

Hong, V. (2016). Available at: https://i0.wp.com/frontrow21.com/wp-content/uploads/2016/05/OKT-B3-AL-Vanessa-Hong5.jpg Last Accessed: 2nd July 2017.

https://video-images.vice.com/_uncategorized/1485896221037-_MAT4917.jpeg Last Accessed: 28th June 2017.

Imjennim. (2017). Instagram. Available at: https://www.instagram.com/imjennim/?hl=en Last Accessed: 21st June 2017.

Liu, S. (2014). Available at: http://www.fashioninspo.com/wp-content/uploads/2014/03/stephanie-liu-from-an-orange-country-honey-silk-blog-22.jpg Last Accessed: 2nd July 2017.

Manny MUA, Jeffree Star. (2017). Available at: http://ugc.reveliststatic.com/gen/constrain/800/800/80/2017/04/04/11/7p/6d/pofs1twq049.jpg Last Accessed: 23rd July 2017.

Manny MUA, Jeffree Star. (2017). Available at: https://www.facebook.com/MannyMua733/photos/a.369545193250371.1073741828.369041693300721/728009724070581/?type=3&theater Last Accessed: 23rd July 2017.

Manny MUA. (2017). Instagram. Available at: https://www.instagram.com/mannymua733/?hl=en Last Accessed: 26th April 2017.

Peary Pie. (2017). Instagram. Available at: https://www.instagram.com/pearypie/ Last Accessed: 21st June 2017.

Perkins, D. (2017). Instagram. Available at: https://www.instagram.com/desiperkins/?hl=en Last Accessed: 23rd July 2017.

Playboy. (2017). Instagram. Available at: http://instagram.com/playboy Last Accessed: 23rd July 2017.

Ravndahl, S. (2016). Available at: https://s-media-cache-ak0.pinimg.com/originals/ed/7a/43/ed7a4339dbf45e5377ce2f512d9fed77.jpg Last Accessed: 23rd July 2017.

Ravndahl, S. (2016). Available at: https://s-media-cache-ak0.pinimg.com/736x/b5/6c/5e/b56c5e38dbea19845885e503e15241c7.jpg Last Accessed: 23rd July 2017.

Ravndahl, S. (2017). Instagram. Available at: https://www.instagram.com/ssssamanthaa/?hl=en Last Accessed: 23rd July 2017.

Song, A. (2017). Song of Style. Available at: http://www.songofstyle.com/2017/05/blazer-frayed-denim.html Last Accessed: 26th May 2017.

Song, D. (2016). Available at: https://pics.wikifeet.com/Dani-Song-Feet-1994313.jpg Last Accessed: 2nd July 2017.

Tanita, K. (2017). Available at: https://i1.wp.com/withlovefromkat.com/wp-content/uploads/2017/06/1-5.jpg?resize=1400%2C2100 Last Accessed: 2nd July 2017.

V, Ellen. (2017). Instagram. Available at: https://www.instagram.com/ellenvlora/?hl=en Last Accessed: 21st June 2017.

Vogue Japan. (2017). Anne of Carversville. Available at: http://www.anneofcarversville.com/style-photos/2017/3/3/vittoria-ceretti-is-gorgeous-goddess-by-luigi-iango-for-vogue-japan-april-2017 Last Accessed: 23rd July 2017.

Vogue Japan. (2017). Fashion Gone Rogue. Available at: http://www.fashiongonerogue.com/vogue-japan-nicolas-kantor-2017-photos/ Last Accessed: 23rd July 2017.

Wrangler. (2017). Fashionisers. Available at: http://cdn-fashionisers.fcpv4ak.maxcdn-edge.com/wp-content/uploads/2016/05/Urban_Outfitters_Wrangler_2016_denim_collection1.jpg Last Accessed: 1st July 2017.

Wrangler. (2017). Wrangler Archive. Available at: http://happybirthday.wrangler.co.uk/en-us/lookbook Last Accessed: 1st July 2017.

Wrangler. (2017). Wrangler Archive. Available at: http://happybirthday.wrangler.co.uk/en-us/lookbook Last Accessed: 1st July 2017.

 

 

 

 

 

 

 

 

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Documentary: BBC – 30 Days To Get Instafamous

I came across the below 20 minute documentary on BBC iPlayer which I felt resonated with my research and practice. When I started this course, and wrote my proposal in July 2016, Instagram was not as much of a ‘thing’ as it is now, and it has been interesting to see so many articles, features and documentaries come out in the past year, which have fitted alongside the rising fashion, beauty and social media led industries I feel passionate about.

I found this short documentary (full description below) interesting as it aims to see if someone can reach 10k followers in 1 month, and throughout speaks with ‘professionals’ whose job it is to now help people gain followers and online profiles, through self-branding and photography. On the flip side, it also shows how it can be damaging for the everyday individual and contribute towards eating disorders, for example. Even though the documentary is done in a way which is accessible to all, it touches on theory such as naricissim and the gaze, whilst also raising awareness on how such platforms and obsessions can be damaging if used in the wrong right way, but also lead to fruitful careers if used in the right way. I felt that this embodied many of the key points I have been researching and writing about in my article, and found the timing of the documentary being released interesting as it coincides quite closely with the Instagram app being recently rated by UK 18-24 year olds, as the ‘worst app for mental health problems’. Hopefully these sorts of documentaries will show the mass public the dangers of using such apps obsessively, whilst also allowing for individuals to see how content is created for ‘likes’, opposed to being ‘real life’.

screen-shot-2017-07-04-at-22-09-15

Source: BBC IPlayer

Last Accessed: 4th July 2017

“What would it take to get 10,000 followers on Instagram in just one month? Radio 1’s Dev meets some of Britain’s brightest social media brains to help him build on his starting point of 21 followers. The most recent figures suggest that the photo and video sharing platform is used by 60 per cent of 18-30 year olds, so Dev is pretty late to the party. But if David Beckham can get to 5 million followers in just 3 days, how hard can it be?

In this entertaining documentary we follow Dev as he uses all the tricks of the trade to try to become Instafamous. Social media guru Conor Maynard, who has 1.2 m followers on Insta and even more on Facebook and Youtube, agrees to be Dev’s wingman and promises to help where he can throughout Dev’s 30 day quest for followers. 

And he also enlists the help of a host of other successful Instagrammers who offer their top tips for success. Photographer Joseph Sinclair and his celebrity canine Stewie give Dev a selfie masterclass. Steph, Brad and Joe from social media agency Battenhall, provide him with a much needed re-brand for his page. Health and fitness influencer Kash teaches Dev about the importance of engaging with followers. Mo the comedian, whose account is currently on fire, tells him he needs to step up his game and find his own niche. Along the way Dev also discovers that social media can make you self-conscious, and sometimes have a seriously damaging influence on people’s lives. He meets Frances, who uses her account to promote recovery from anorexia and helps to steer people away from images and hashtags that perpetuate the disease.

After a couple of weeks of hard social media grafting Dev’s following is looking far from respectable, and he is finding the challenge much tougher than he ever imagined. He goes all out with selfies, posting and calls upon familiar Radio 1 faces to give him a boost. Successful instagrammer Greg James lends a helping hand, and other high profile pals (human and otherwise) also step in to promote him. 

As the thirty days are coming to an end, will Dev make his 10,000 target, or will he have to hustle Conor Maynard for a final favour? Tune in to find out.”

This is working towards objective:

1. To understand the ways in which Social Media and Magazines can affect self-perceptions and issues:

A) With body image (Females, 18-24)

3. To work with and interview those both actively working in the Fashion and Beauty Industries, and those on a consumer/follower/user basis, to compare behaviours and perspectives in relation to body image and self-perceptions.

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Magazine Layout Development 16 & Magazine Structure/Narrative

Pages 3rd July by DanielleMuntyan on Scribd

Above shows the latest edition of the magazine which has been structured as below. To gain a narrative and to tell a story, leading up to view points and how the issues talked about are being handled/targeted in a positive way, thumbnails were printed out and re-arranged into the following groups (social media, cross-culture, bloggers and vloggers, a bit of perspective), leading in with the key messages followed by positive brand/individual perspectives, and being further separated with anonymous participant/academic and/or theoretical quotes to give additional context. This was suggested by Nadine LeBlond during a crit, after stating that this would give the reader a better experience and allow for additional structure/context throughout.

By putting the articles and features into these 4 groups, this allowed for fashion and beauty to be separated within specific categories, whilst also allowing for niche groups which can be found via the contents page if a reader is only interested in social media, or bloggers/vloggers, for example.

Following re-structuring, once finalised, page numbers were given which can also be seen below.

Magazine Structure and Narrative:

SOCIAL MEDIA

Anon Survey

Selfie Spreads

Selfies, Narcissim and Self-Esteem

Mulvey’s Changing Gaze

Sex Sells

Backlash of Social Media

Porn Chic

Porn Chic and Self-Objectification

How to be Social Media Famous

CROSS-CULTURE

Economy of Beauty

Japanese Beauty

Collagen Ad

Nicole

Charlotte Stacey

Skin lightening ad

Kyoko Muramatsu

BLOGGERS AND VLOGGERS

Insta Glam

Manny and Jeffree

Modern Muse

Selfridges Ad

Milk and Honey

Fashion Bloggers and Influencers

A BIT OF PERSPECTIVE

Tam Dexter

ASOS

Good American

Nadine LeBlond

Bobbi Rae

Samantha Ravndahl

Page Numbers:

SOCIAL MEDIA
(title page 00-01)

04 – 05 Anon Survey

06 – 07 / 08 – 09  Selfie Spreads

10 – 11 Selfies, Narcissim and Self-Esteem

12 – 13 / 14 – 15Mulvey’s Changing Gaze

16 – 17 Sex Sells

18 – 19 Backlash of Social Media

20 – 27 Porn Chic

28 – 29 Porn Chic and Self-Objectification

30 – 41 How to be Social Media Famous

CROSS-CULTURE
(title page 42 – 43)

44 – 49 Economy of Beauty

50 – 57 Japanese Beauty

58 – 63 Nicole

66 – 69 Charlotte Stacey

72 – 79 Kyoko Muramatsu

BLOGGERS AND VLOGGERS
(title page 80 – 81)

82 – 87 Insta Glam

88 – 93 Manny and Jeffree

94 – 103 Modern Muse

106 – 115 Milk and Honey

116 – 131 Fashion Bloggers and Influencers

A BIT OF PERSPECTIVE
(title page 132 – 133)

134 – 141 Tam Dexter

142 – 151 ASOS

152 – 157 Good American

158 – 163 Nadine LeBlond

164 – 167 Bobbi Rae

168 – 173 Samantha Ravndahl

This is working toward objective:

4. To prototype a range of design work targeted at 18-24 year old women, highlighting impacts of cross-cultural beauty/fashion trends on self-perceptions and body image.

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Magazine Cover Development

The initial magazine cover (for issue 01) was originally going to feature the ‘Insta-glam’ photoshoot featuring Charlotte, which I photographed and art directed, however as the designs developed it transpired that this did not work aesthetically once the composition had come together. Following this I experimented with a range of beauty-led images and a fashion-led image, whilst also looking at the typography of the logo and the copy. I wanted to introduce the meaning of the magazine and the context of the issue and the magazine series, so initially the copy stated “fashion, beauty, culture” which I found was too generic and needed to be tweaked to reveal more specific context.

In addition, main contributors and articles were noted on the cover, using full names or brand names, as used in the main content of the magazine.

The chosen image for the cover was an image provided by ASOS, which I felt showed a sense of diversity – in ethnicity, and in gender – opening up the magazine and its content to both males and females. I also felt that the image was resonant of the industries being discussed and that there is a sense of hierarchy and dominance over its readers and viewers, whilst also echoing a sense of elitism, as discussed by Bauman.

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